Honda’s all new NSX (Acura NSX) which has been spied on numerous occasions undergoing rigorous testing and was due to go on sale in 2010 is no more. Honda’s CEO Takeo Fukui announced in his recent end of year speech that all developments of the famous Supercar would be cancelled.
The news is a surprise as the Honda boss had told UK Autocar magazine at the end of 2007 that the new Supercar is necessary for Honda.
However after the news announced only last week that the Japanese brand would be pulling out of F1 racing at the end of the year it’s apparent that the current financial market crisis is playing havoc with automobile brands.
In the last week we’ve also had fellow Japanese brands Subaru and Suzuki announce that will be withdrawing from the World Rally Championship and Audi and Porsche also announced that they were withdrawing from the 2009 American Le Mans Series.
What’s evident is that high performance halo models and expensive motor sport participation are amongst the first on the chopping board when smart brands have to make tough decisions.
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