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Mercedes-Benz Announces First Wave of Product Enhancements

January 12th, 2010



Mercedes-Benz Australia/Pacific today detailed the first of numerous product-based enhancements for its Australian model range.

As a result of Australia’s new vehicle import duty reduction – down from ten to five percent from January 1 this year – the German luxury car maker has elected to provide additional standard equipment to a number of its new passenger car models. At the time of this announcement (1 December 2009), the managing director of Mercedes-Benz Cars in Australia, Mr Horst von Sanden, said: “Our customers have told us that they prefer increases in equipment levels over any short-term price reductions or resale-damaging discounting.”

These important revisions are part of Mercedes-Benz’ ongoing value strategy – a long-term programme specifically designed to offer Australian customers the best possible value. Critically, the equipment enhancements chosen to become new standard features are the most popular optional extras; this ensures customers receive specific equipment they actually want.

The first Mercedes-Benz model to receive these value-enhancing revisions in 2010 is the popular compact sports tourer, the B-Class. The specific product revisions are detailed below.

Additional standard equipment for the 2010 Mercedes-Benz B-Class

The 2010 Mercedes-Benz B-Class range receives the following additional standard equipment

 - B 200 & B 180 CDI – Each with more than $9,000 of additional value
- Leather upholstery
- AMG 17-inch alloy wheels
- Metro Package – comprising CVT transmission and Active Parking Assist - Parking Guidance System
- Sports package  
- Heated front seats

- B 200 Turbo - $16,000 in additional value
- As above, plus:
- COMAND APS navigation and entertainment system
- AMG 18-inch alloy wheels
- Metallic paint

All-new model: The Mercedes-Benz B 180

An all-new variant has been added to the Australian B-Class: the petrol-powered B 180. Introduced for the first time to local buyers, the newest sibling in the B-Class is now the marque’s most affordable, making it the new entry model in the Australian Mercedes-Benz catalogue.

The arrival of the B 180 coincides with the exit of the A-Class compact from the Australian Mercedes-Benz range, the result of the B-Class sports tourer’s popularity with customers.

The new B 180 five-door boasts a Manufacturer’s List Price (MLP) of $36,990 – $910 less than the outgoing A 180 five-door.

It features a comprehensive standard equipment list, which includes:

- 5-speed manual transmission
- 17-inch twin-spoke alloy wheels
- AUDIO 20 sound system with six-disc in-dash CD changer
- Cruise control with SPEEDTRONIC (speed limiter)
- Exterior chrome package
- UCI media interface (for iPod and other music devices)

- Prices: Substantial value increase for customers

Model

Engine

Price Change

Equipment Level

Price (MLP)*

B 180

1.7-litre 4-cyl. petrol

Down $910**

All-new model

$36,990

B 200

2.0-litre 4-cyl. petrol

Down $210

Up $9,000

$45,990

B 180 CDI

2.0-litre 4-cyl. turbo-diesel

Up $1790

Up $9,000

$47,990

B 200 Turbo

2.0-litre 4-cyl. petrol, turbo

Up $190

Up $16,000

$52,990

* Manufacturer’s List Price
** B 180 five-door is priced $910 less than outgoing A 180 five-door

Important note to editors - The prices detailed in this document are current Manufacturer’s List Price (MLP) for the Mercedes-Benz B 180, B 200, B 180 CDI and B 200 Turbo.

As you may be aware, the MLP includes GST and any LCT applicable to the base / standard specification model but EXCLUDES DEALER DELIVERY AND ALL ON ROAD COSTS such as, for example, registration fees, stamp duty, CTP and the like.

Accordingly, please ensure that when you publish the details contained in this document, your publication makes it clear to its readers that:

- The attached pricing is an MLP
- That the MLP excludes on-road costs and dealer delivery, and
- For drive away price information, consumers should contact dealers

Whilst we are unable to provide you with drive away pricing due to the wide variation in on-road costs between states and territories, and the different ranges of dealer delivery imposed by dealers, we encourage you to contact one of our authorised Mercedes-Benz passenger car dealers in order to obtain relevant and accurate drive away information for your specific audience.


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