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2010 Toyota Prius Launched 2010 Toyota Prius Launched

TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the third-generation "Prius", which combines superior environmental performance with improved driving pleasure. Like its predecessors, the new Prius remains worthy of its name—Latin for "to go before"—by being equipped with the latest in TMC hybrid and other environmentally friendly technology. Its Toyota Hybrid System II (THS II) has been more-than-90-percent designed anew and synergizes with one...

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2010 Toyota Prius Pricing Announced 2010 Toyota Prius Pricing Announced

Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide. The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations. “The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great...

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2009 Toyota Prius and Hybrid Overview - (Australia) 2009 Toyota Prius and Hybrid Overview - (Australia)

Australian motorists have been given a glimpse of the future of motoring with today's unveiling of three hybrid vehicles by Toyota. The vehicles - the first of which will go on sale in Australia as early as July - emphatically confirm Toyota's long-term commitment to producing hybrid vehicles that deliver superior fuel economy and ultra-low emissions. Powered by Toyota's proven Hybrid Synergy Drive technology, they are the first vehicles to be unveiled today at the Melbourne...

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2010 Toyota Prius Unveiled 2010 Toyota Prius Unveiled

Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show. Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years. The midsize third-generation 2010 Toyota Prius will offer even better mileage ratings, enhanced performance, and...

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Review: 2008 Toyota Prius i-Tech, the Green answer? Review: 2008 Toyota Prius i-Tech, the Green answer?

If you ask motoring enthusiasts or any followers of combustion fuels about hybrid-electric technology, you might notice a trend in the opinions that follow. Most would tell you that combustion fuels are the pure form of motoring and resorting to anything but, is a no no. However, you do get a handful of people that tell you that hybrid technology is the first step to phasing out the beloved combustion engine entirely. Arguably, this is the way of the future and manufactures all around the world...

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Video: 2010 Toyota Prius Video: 2010 Toyota Prius

Toyota's promotional video of the new 2010 Toyota Prius.

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Toyota will up the sporty style on next Prius Toyota will up the sporty style on next Prius

The next-generation Toyota Prius will retain the petrol hybrid concept – but as well as being cleaner than the current model, it’ll be a lot more sporty, says Toyota GM managing director Miguel Fonseca. Prius has undoubtedly been a massive success for Toyota – but it’s paid a price for that popularity in terms of a rather fuddy-duddy image. But that will change when the next-generation car is unveiled next year. “It will be cleaner, with CO2 emissions below 100g/km,” Fonseca says. “We...

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