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BMW Motorrad defies market trend (Australia)

January 12th, 2010

BMW Motorrad Australia has capped off a strong 2009 to defy the industry trend and post sales just 2.4 percent down over the previous year.

In a market that saw a decline of 13.6 per cent over the course of the year BMW Motorrad have reason to celebrate.

Recording solid sales in December, the total number of BMW Motorrad units sold in 2009 was 1,897 units, just 46 units fewer than 2008.

"Starved of key stock at the end of the year due to the seamless run-out of the R 1200 GS,
R 1200 GS Adventure and R 1200 RT the final result was extremely positive," said BMW Group managing director, Stavros Yallouridis.

"The momentum we held throughout the year is a tribute to the Motorrad team, the dealer network and an attractive model mix.

"It's particularly pleasing that we could hold our own in uncertain times given the general motorcycle market experienced aggressive decline", said Yallouridis.

BMW continued to dominate the Adventure segments with the F 800 GS confirmed as the volume seller for Motorrad, closely followed by the R 1200 GS and LAMS approved G 650 GS. In addition to the Adventure success, the innovative K 1300 series, naked F 800 R and the hardcore off-roader, the G 450 X, were all key contributors towards the success of BMW Motorrad in 2009.

The outlook for 2010 looks equally positive for BMW Motorrad with the introduction of the highly anticipated S 1000 RR. With over 100 orders in the growing orderbank, coupled with and already positive road test reports internationally, the S 1000 RR will be sure to weave a new fabric into the superbike market.

Other confirmed models for the new year include the new double overhead cam R 1200 GS, R 1200 GS Adventure and R 1200 RT models that will again offer class-leading riding dynamics and bolster sales in 2010.

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