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Dodge Viper is Up For Sale - (Global)

August 29th, 2008

Owners of Chrysler, Cerberus Captal Management are talking internally about selling off the Viper brand.

Since the take-over from Daimler Chrysler in 2007, Cerberus has been taking extreme measure grabbing the company by the horns by cost-cutting, announcing closing assembly plants, reducing model line-ups and overhauling the image of the company from the road up.

Next on the agenda is their hero sports car, the 4 second V10 2-seater Viper is for sale.

The following brands are unlikely to be on the buyer's list as their cars include:

  • Acura/Honda (NSX)
  • Alfa Romeo (8C Competizione)
  • Aston Martin (Vantage)
  • Audi (R8), BMW (M6)
  • Chevrolet (Corvette)
  • Ferrari (F430)
  • Ford (GT)
  • Lamborghini (Gallardo)
  • Lexus (LF-A)
  • Lotus (2011 Esprit)
  • Mercedes-Benz (Gullwing)
  • Nissan (GT-R)
  • Porsche (911)

"Viper is an integral part of this Company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle."

Who's going to buy the Viper brand and turn it into a profitable business?

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