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New Generation Mazda3 MPS - (Australia)

July 21st, 2009
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At a Glance

Since its introduction in 2006 the turbocharged Mazda3 MPS hot hatch has become renowned for its performance, style and Zoom-Zoom handling.

The New Generation Mazda3 MPS pushes design and driving performance to the limit, further cementing its place as Mazda’s flagship performance model and one of Australia’s most sought-after sports compacts.

 

New Generation Mazda3 MPS Range

  • New Generation Mazda3 MPS blends high performance and sporty driving with expressive design and high levels of active and passive safety equipment
  • Mazda's design team has given New Generation Mazda3 MPS a more expressive and aggressive new look that demonstrates a clear evolution
  • Mazda's engineers left no stone unturned in the quest to enhance and further refine the already impressive dynamics of Mazda3 MPS while keeping weight as low as possible
  • New Generation Mazda3 MPS delivers a class-leading combination of performance, driving dynamics, safety and comfort features ensuring that it offers some of the best value for money in its class

 

Mazda3 MPS Global

  • First introduced in 2006
  • Global sales of Mazda3 MPS have exceeded 30,000 units

 

Mazda3 MPS in Australia

  • First-generation Mazda3 MPS was launched in Australia in July 2006
  • Australian sales of Mazda3 MPS to date in excess of 1,500 units (as at May 2009)

 

Marketing

  • The majority of Australian buyers for the Mazda3 MPS have been males aged between 20 and 34 who enjoy driving
  • With advances in design and refinement, it is expected that the New Generation Mazda3 MPS will appeal to a wider audience of driving enthusiasts who seek performance but with the looks to match. New Generation Mazda3 MPS will attract a mix of both younger and more mature buyers with the majority expected to be predominantly male and aged between 35 and 49
  • Outgoing, successful and image conscious, the target customer for New Generation Mazda3 MPS is career focussed and enjoys a range of leisure activities such as dining out, catching a movie, going to the gym and listening to music

 

Sales

  • Mazda Australia expects to sell an average of 70 units per month with 60% of these being the Luxury model

 

New Generation Mazda3 MPS Range Highlights
Page 32: Full specification and equipment list.

 

Mazda3 MPS 5-dr hatchback

  • Manufacturer’s List Price (MLP) $39,690
  • 2.3-litre Direct Injection Spark Ignition (DISI) turbocharged in-line four-cylinder 16 valve DOHC engine with 190kW/380Nm
  • Fuel economy of 9.9L/100km (combined cycle)
  • Revised six-speed manual transmission
  • Dynamic Stability Control (DSC), Traction Control System (TCS), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Emergency Brake Assist (EBA), dual side front airbags, dual side airbags, dual curtain airbags and active front head restraints
  • 4.1-inch colour multi information display that integrates satellite navigation, Bluetooth® phone connectivity, ambient temperature gauge, maintenance monitor and a trip computer comprising current and average fuel consumption, distance-to-empty, average speed and speed alert
  • Dual zone climate control air-conditioning, 6-disc in-dash MP3/WMA-compatible CD-player, AUX-in jack, Bluetooth audio, cruise control, driver’s seat with 8-way power adjustment with 3-position memory function and lumbar adjust, leather wrapped gear shift knob and steering wheel, overhead sunglasses storage box, power windows and mirrors, smart keyless entry and engine start, tilt and telescopic steering wheel and variable intermittent wipers
  • 18 inch alloy wheels with 225/40 tyres, fog lamps, LED tail lamps, side indicators in exterior mirrors, sports body kit including front and rear aero bumpers, rear spoiler, side skirts and unique MPS sports grille


Mazda3 MPS Luxury 5-dr hatchback

  • Manufacturer’s List Price (MLP) $43,290
  • Mazda3 MPS equipment plus:

Auto dimming rear view mirror, bi-xenon headlamps with Adaptive Front-lighting System (AFS) and auto on/off, premium Bose amplifier and 10 speakers with subwoofer, front wipers with rain-sensing function.


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