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Spy: 2010 Holden Viva / 2010 Chevrolet Cruze - (Global)

August 5th, 2008
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Attached is the first interior images from jalopnik.com of the Chevrolet Cruze, GM’s all-new upcoming small car.

The Cruze will replace the Chevrolet Cobalt in the United States and is likely to replace the Chevrolet Viva in Europe, also known as the Holden Viva in Australia. Notably, there is a great leap forward in interior design and ergonomics over the current six year running Viva, and introduces higher grade materials providing an uplifting atmosphere.

To be manufactured in Korea, the Cruze demonstrates Holden’s aim to produce affordable cars whilst continuing to provide a quality product that will appeal to customers globally. Holden had announced in 2005 an all-new vehicle will be heading down-under towards the end of the decade whilst also mentioning Korean based cars will be sourced for future vehicles.

Holden have had to weather the storm of negative publicity over the decision to import Korean based cars from late 2005. The public, bloggers, journalists and even rival manufactures have openly criticised the strategy Holden intended to adopt, selling the Korean based Viva (launched here in Sept ’05), Barina (launched here in Dec ’05), and the Epica (launched here in Apr last year) in exchange with the more expensive European sourced product.

The current Australian Barina and Viva launched globally in 2002 are now almost half way through their lifecycles. As images continue to surface in the automotive world giving hints to the representation of Holden’s internal sketches back in 2005, the reason for the strategy is becoming more and more evident.

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