BMW is reinventing the concept of a top-class luxury sedan with the arrival of the new 7 Series in early 2009.
There will be four models on offer from launch, two with 3.0-litre Twin Turbo straight-six cylinder engines, the 240 kW 740i, and long-wheelbase 740Li, and two models powered by the all new Twin Turbo 300 kW V8 engine, in the 750i and long-wheelbase 750Li.
This will be the first time BMW has offered a six-cylinder 7 Series in Australia since the demise of the E32 730i and 735i in 1992. The new, advanced high precision direct injection six combines frugal consumption and exhilarating performance in an engine that will charm and excite its drivers.
The BMW 740i and 740Li are the fastest accelerating, most frugal and most powerful cars in their class.
The new Twin Turbo V8 is the first such engine ever from BMW and features a host of innovations, such as direct petrol injection and the installation of the turbos in the V-section of the engine between the two rows of cylinders. Performance from the 4.4-litre 750i and 750Li closely shadows that of the previous generation V12 6.0-litre engine of the flagship 760Li.
Compared with their natural rival, the BMW 750i and 750Li accelerate faster, enjoy power and torque advantages, yet use less fuel.
These advanced engines are complemented by new lighter aluminium suspension front and rear, as well as a lightweight body shell that features many aluminium panels, such as the roof and doors. The combined weight saving of these panels is close to 30kg compared with conventional steel.
BMW will offer more features as standard compared with the previous generation
7 Series, as well as a superior standard feature list compared with its nearest rival.
Many of the new features and new technology employed in the BMW 7 Series to assist the driver are otherwise unavailable at the top of this luxury class.
Some of the unique features include Brake Energy Regeneration, Integral Active Steering which can steer the rear wheels as well as the front, enhanced Night Vision with its new human recognition and warning system, Lane Change Warning, Lane Departure Warning, Head-Up Display, Runflat Safety Tyres, Active Cruise Control with Stop & Go Function, Variable Light Distribution and adaptive headlight range control.
The new BMW 7 Series is the first to offer driving style dependent and variable compression and rebound control via Dynamic Damper Control, fitted as standard. Dynamic Driving Control provides the choice of damping responses from Comfort, Normal, Sport, Sport + and Traction, as well as adjusting shift points for the transmission and the level of DSC or DTC intervention.
Increased safety and manoeuvrability also comes courtesy of System Side View with its front bumper mounted cameras. There’s even an on board integrated owners manual, specific to each individual vehicle, that explains all of the features via the new iDrive system display, with its large high-resolution full colour screen and the new iDrive Controller.
The new BMW 7 Series will present better value than its nearest competitor on a spec for spec basis, and it will have the most efficient engines in the segment providing more performance using less fuel.
The new BMW 7 Series arrives at the BMW dealer network in March 2009.
“The new BMW 7 Series will quickly be viewed as the premium car in the segment, not just for its appealing styling or its high performance engines or its unmatched range of standard and customer selectable equipment, but because as a complete package, it is unbeatable,” said Guenther Seemann, Managing Director of BMW Group Australia.
“BMW engineers devoted much time and attention to creating a luxury car that delivers perfect comfort for front and rear passengers. This comfort comes from the ride quality, seating accommodation and the access to technology and systems inside the car that put the occupants at their ease.
“We have built on the success of the previous BMW 7 Series, which was the best selling 7 Series ever. We are confident that Australian customers will find the new car perfectly suited to their tastes and requirements.”
“A new era in the luxury performance segment is about to unfold in Australia. The new 7 Series will reset the benchmark for driving dynamics, occupant comfort and driver assistance systems,” Mr Seemann said.
BMW 7 Series pricing (on sale second quarter of 2009).
BMW 740i $203,000
BMW 740Li $218,000
BMW 750i $274,000
BMW 750Li $291,000
Prices include GST and LCT at 33 percent. Prices do not reflect dealer delivery and other statutory (on road) charges.
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