The graceful Ferrari California made it first Australian appearance at the recent Australian International Motor Show in Sydney. Ferrari insiders have confirmed that the California on show has sure made its return on investment by being at the show. Many luxury brands including Audi, BMW, Mercedes-Benz, Jaguar and Land Rover have pulled out of such events to spend their marketing dollars elsewhere where a more targeted audience can be captured.
Ferrari Australia has confirmed that nearly 200 deposits have been put down for the latest Ferrari sportscar. Ferrari Australia has not confirmed the price of the California, however to compete with other vehicles in the same segment, expect a price tag between the $325,000 - $425,000 mark. The Ferrari California is a front mounted V8 engine sportscar with an electric hardtop folding roof, the California sports similar characteristics to the 612 Scaglietti; it is a GT type sportscar with track racing in its DNA.
Ferraris are usually famously displayed in their luscious red, but not this one. The California at the show was shown in Californian Blue; Ferrari Australia insiders have told PressPortal that this Blue colour is very popular with the keen future customers of the California.
The first keys of the Australian Ferrari Californias will be given to its owners in June 2009, and if you want place your order there is an 18 month waiting period.
Would you wait 18 months for the Ferrari California?