Kia Motors Australia believes that two new models unveiled at the Melbourne International Motor Show today, at opposite ends of the company's model range, will attract new customers to the Kia brand.
Kia believes the entry-level Rio 1.4LX hatch and top-of-the-line Grand Carnival Platinum people mover will attract more people to the brand by offering them more of what people really want in a vehicle.
"Since Kia Motors Australia took over the Kia franchise in this country a year ago yesterday, we've been a building a new model range for our customers that we believe gives them a little bit more of what they want," said Bill Gillespie, Director - Sales and Marketing at Kia Motors Australia.
"We all know Kia customers have come to expect value for money, but they also want a well-designed and well-engineered car that will be reliable and long-lasting.
"Our aim is to bring Kia customers more quality and more safety, all at competitive prices. That's real value for money."
Rio 1.4LX hatch
It's no surprise to many owners that the new JB model Kia Rio was last year adjudged the lowest cost car to run by Australia's motoring clubs.
The new Rio has carved out a strong following in the light car class since its launch in 2005.
Now, a new entry-level Rio, the 1.4-litre LX hatch, has been added to the range.
This car complements the existing and popular 1.6EX sedan and hatch that have been in the market since 2005, and the 1.6EX Luxury sedan and 1.6EX Sports hatch that were launched at the Australian International Motor Show in Sydney last October.
"At $14,990 driveaway, the five-door Rio 1.4 hatch competes head-to-head with some other light cars but most of these only have three doors;" said Mr Gillespie.
"For people who need the flexibility and accessibility of five doors in a light car, but without having to buy more car than they really need, the Rio LX will be a strong contender."
While it is the entry-level model in the Rio range, Rio LX buyers don't have to miss out on the standard equipment for which Kia is becoming renowned.
It's standard specification includes:
Grand Carnival Platinum
For buyers who need room to move up to eight people and/or more luggage, then a people mover is the obvious choice.
Last year, yet again, Australia's people mover buyers voted the Kia Carnival as the best range of people movers in this country.
The Carnival nameplate has been in Australia since 1999, and in that time the Kia Carnival clearly established itself as the No.1 selling people mover in the country.
With the launch of the VQ-series Grand Carnival at the beginning of 2006, the people mover segment took a leap forward as Kia responded to the evolving needs of people mover buyers.
Comfort and space for eight people, flexible seating and luggage space options, multiple storage spaces, tri-zone air-conditioning - the features that appeal to buyers of the Carnival range just goes on and on.
Now, Kia introduces the ultimate Grand Carnival - the limited edition Platinum.
The Grand Carnival Platinum offers more of what people mover buyers want - effortless pace from its 184 kilowatt 3.8-litre V6 and the space that only Grand Carnival's flexible seating and luggage combinations can offer.
In addition to the standard Grand Carnival's comprehensive package of standard equipment, the limited edition Platinum model also features:
It's really an eight-seat limousine.
Even with all this equipment, the limited edition Grand Carnival Platinum is still only $50,990 plus on-road costs.
Also on the Kia stand in Melbourne this year is the preview version of the Sorento CRDi, Kia's first foray into diesel SUVs in this country.
The 2.5-litre turbodiesel Sorento CRDi matches excellent diesel economy and real 4WD capability with one of the highest towing capacities in mid-size SUV segment.
"Most of Sorento's competitors have seats for up to seven passengers but not much luggage space for those passengers," said Mr Gillespie.
Sorento CRDi - along with its 3.8 litre petrol-engined brother - offers comfort and space for five passengers with room for their luggage inside the car.
Its switchable 4WD system delivers real 4WD capability with the obvious traction and efficiency advantages of high and low range transmission.
Sorento CRDi's impressive 125kW of power and 392Nm of torque mates perfectly with its 2,800 kilogram towing capacity - surpassed by almost no other vehicle in this segment.
"We'll be bringing the Sorento CRDi to market in the middle of 2007 and we think it will be a big winner in rural markets and amongst people who do a lot of towing - boats, horses and caravans," Mr Gillespie commented.
The whole Kia passenger and SUV range will be represented at the Melbourne International Motor Show, demonstrating further the evolution of Kia as a global automaker and the company's ability to deliver more of what customers want in Quality, Safety and Value.
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