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Explore The 'Kia Diesel Experience' At AIMS 2007 - (Australia)

October 11th, 2007




"Kia invites you to explore the 'Kia diesel experience' at the 2007 Australian International Motor Show."

That's the call from Richard Grant, national marketing manager for Kia Motors Australia, encouraging visitors to check out the new Sorento and Sportage 4WD models with powerful and efficient turbo-diesel engines and even more equipment than previously for outstanding value.

It's no surprise that diesel SUV sales in Australia have surged during the past 18 months, driven by unstable fuel prices and improved diesel technology which delivers better performance, driveability and economy.

Kia is committed to building best-in-class powertrains and taking on the technical challenges of designing passenger vehicle diesel engines that reduce CO2 emissions while at the same time improving driving performance.

The company has more than 30 years' experience in designing and mass-producing diesel engines for many applications and has been at the forefront of high speed direct injection diesel engines.

Both the 2.5-litre Sorento CRDi engine and the 2.0-litre Sportage CRDi engine feature common rail direct injection (CRDi) by Bosch and high performance variable geometry turbocharger (VGT) technology from Garrett to deliver class-leading power and torque. The Sportage also features an exhaust particulate filter made by world-leading exhaust filter manufacturer Engelhard.

Kia Sorento CRDi

"In Australia, Sorento appeals to buyers who want 4WD capability, strong towing capacity, comprehensive equipment and outstanding value," said Richard Grant, national marketing manager at Kia Motors Australia.

"With the addition of a new diesel engine and other improvements, Sorento delivers lower running costs and emissions and more equipment but retains its renowned quality, safety and value," he said.

Priced similarly to many compact SUVs, the new Sorento CRDi is a mid-sized SUV with real 4WD capability, best-in-class towing capacity of 2,800kg, and a torquey 2.5-litre turbo-diesel with common rail direct injection (CRDi) producing 125kW.

Sorento features a ladder-frame construction and a dual-range transfer case 4WD system - serious 4WD credentials when most competitors offer only 'soft-roader' torque-split 4WD systems.

The Sorento range comprises the base model Sorento LX, the mid-range Sorento EX and the top-of-the range Sorento EX Limited. All models are available with a five-speed tiptronic-style automatic transmission, with a five-speed manual transmission also available on Sorento LX CRDi.

New Sorento now offers more choice and equipment to help owners more easily get to the places where the fun really begins, especially when towing a boat, caravan or horse float.

All three grades of Sorento are also available with a new and more fuel-efficient 3.3-litre petrol V6 engine producing 180kW.

The new Sorento range starts at $33,990 plus on-road costs for the LX grade 3.3-litre petrol V6 with standard five-speed automatic transmission, or $34,990 plus on-road costs for the 2.5-litre CRDi LX with five-speed manual transmission.

"New Sorento offers the luxury, standard features, comfort and style for which you'd expect to pay many thousands of dollars more. It's such a smart buy ... the mid-sized SUV with all the features, but without the badge premium," said Mr Grant.

Kia Sportage CRDi

"Sportage has an impressive heritage in the Kia range with more than 1.5 million units sold around the world since the nameplate was first launched in 1992," said Mr Grant. "In Australia, nearly 16,000 units have been sold since the nameplate was launched here in 1997.

"The Sportage heritage has always focussed on space and functionality with an individual and aggressive 'off-road' style and 4WD capability delivered better than its competitors in the compact SUV segment. Sportage has always been a vehicle with an adventurous heart that's ready for action.

"The compact SUV market continues to grow and we think it important that, with the release of the new Sportage CRDi, Kia is extending to the compact SUV segment its reputation as a provider of innovative and environmentally-friendly technology."

Sportage CRDi offers Kia's electronic 4WD system, efficiently and effectively delivering torque to the rear wheels when the system detects slippage in the front wheels.

The 2.0-litre CRDi has a new 2.0-litre common rail direct injection diesel delivering 103kW. It features a variable geometry turbocharger (VGT) for better power and torque across a wider rev range, enhancing driveability and economy, as well as an exhaust particulate filter to deliver 'cleaner' exhaust emissions. It is only available at this stage with a six-speed manual transmission.

"The Sportage CRDi offers the win-win-win of diesel engine technology - high torque, great economy and low emissions - to create a unique position in the compact SUV segment," said Mr Grant.

The Sportage range also encompasses an entry-level front-wheel drive LX model powered by a 2.0-litre four-cylinder petrol engine delivering 104kW and the continuing V6 model with electronic 4WD and a 2.7-litre V6 delivering 129kW.

The new three-model Sportage range continues to offer the space and functionality that compact SUV buyers seek but with three engine choices, optional equipment packs, and a new, lower entry price starting with the 2WD LX manual at $24,990.

The LX, with either five-speed manual or optional four-speed automatic transmission, offers the benefits of an SUV - higher seating position, ease of access, clear visibility, a functional interior and SUV styling - without the higher purchase price and potentially higher running costs associated with more powerful 4WD SUVs.

In keeping with Kia's reputation for delivering quality and safety with strong value across its model line-up, each model in the Sportage range is also available with new extra-cost option packs.

The 2WD LX model can be ordered with an Option pack that adds Electronic Stability Program (ESP) and side and curtain airbags for an extra $1,600.

Both the EX V6 and CRDi models are also available as a Limited model with side and curtain airbags, leather interior trim and sunroof. The EX CRDi Limited costs $3,000 over the base model, while the EX V6 Limited also adds Electronic Stability Program (ESP) to the Limited pack for an additional $4,000 over the base EX V6.

"With three new engines, 2WD or 4WD, extra-cost option packs, and the style, space and functionality for which Sportage is noted, the new Sportage range is ready for action with a model for everyone," Mr Grant concluded.


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