The new Land Rover Discovery 4 has been crowned 4x4 of the Year, by 4x4 Australia Magazine, its third major award in Australia since its arrival late 2009. Pitted head to head with the new Toyota Prado the Discovery 4 came out in front thanks its superior design, technology, and class leading diesel engine.
Land Rover has now won the 4x4 of the Year award four of the last six years, further cementing Land Rover's reputation as the world's leading manufacture of 4WDs.
The Discovery 4 proved the most popular among the individual judges, with the majority awarding it the highest number of votes.
Land Rover Australia Marketing & PR Manager Kevin Goult commented, "Since 2005 the Discovery 3 has been at the cornerstone of Land Rover's success in Australia. It was regarded as The 'World's Most Awarded 4WD', receiving over 100 awards across 17 countries globally, and the Discovery 4 is showing every sign that it will continue the legacy of its predecessor."
"By winning 4x4 of the Year the Discovery 4 has proved once again it is still the benchmark for all terrain SUV's. Nothing can match Discovery's outstanding breadth of capability, luxury and refinement."
This award comes just weeks after the Discovery 4 was crowned Australia's Best Cars, Best All Terrain 4WD for 2009 and the 2009 Drive Car of the Year - Best 4WD.
The new Discovery 4 offers unbeatable versatility, capability and refinement. Alongside the fresh exterior design, the all new premium interior, improved dynamics and the more powerful and more efficient 3.0-litre TDV6 powertrain, it also offers new state of the art user-friendly features such as a Surround Camera system, Gradient Release Control, Tow Assist, Automatic High Beam Assist and Keyless Entry.
The Discovery 4 is available now in Australia, and has Recommended Price (before statutory and delivery charges) from $68,490.
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