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Safety - SAFETY and security a high priority in new proton persona - (Australia)

May 6th, 2008

Safety has played a key role in the engineering and design of the new Proton Persona, from the passive safety intrinsic in the strength and rigidity of the body structure to the active safety elements designed into the car.

Persona has also been designed to provide optimum and uncompromising active safety.

A suite of passive safety devices including dual front SRS airbags, seat belt pre-tensioners, crumple zones and a three part collapsible steering column, protect occupants in case the car is involved in a crash.

From the precise and progressive steering response to its predictable behaviour and enhanced stability the Persona has been engineered to stay out of dangerous situations.

Active safety features include ABS anti lock four wheel disc brakes calibrated for Australian driving conditions, Electronic Brake Force Distribution (EBD), Lotus-tuned ride and handling and power assisted rack and pinion steering as standard.

At the core of the Persona's safety credentials is the strong capsule structure designed to be stiff and secure in critical areas, while absorbing impact in specially designed crumple zones, ensuring occupants are well protected.

Ride and handling and structural integrity work together to make more responsive, safer, stronger cars that ensure better occupant protection and maximum levels of control across a wide array of driving conditions.

With better ride and handling the Persona delivers safer, more stable accurate control at all times. The increased body rigidity and strategic crumple zone placement ensure a safer cabin for optimal passenger protection.

Proton's strong focus on safety also extends to rigorous testing of passenger restraint devices to ensure safety and protection, cushioning occupants and reducing injury from secondary impact.

The three point collapsible steering column absorbs crash impact reducing injury to the driver in a crash while the seat and seat belt anchorage points have been extensively sled tested during the design and development of the Persona.

Seat belts are equipped with seat belt pre tensioners to hold the seat belt firm in a crash while the SRS air bags have been tested and tuned for optimum firing times.

Persona was subjected to, and excelled in, a range of collision and impact tests meeting international safety standards stipulated by Australian and International Design Rules.

It has also been engineered with bake hardened steel as the material for outer panels of both the front and rear doors, giving higher resistance to denting and greater strength to the door structure of the vehicle.

Persona also features an auto lock system which locks all doors when the ignition key is turned on, the brake pedal pressed and the handbrake is released, a safety feature that offers added security particularly for children travelling in the car. The system unlocks in case of an accident situation and when the vehicle is turned off.

Persona features a handy reminder to help prevent drivers leaving headlights on while there is another alarm to help prevent you getting locked out of the car by warning when the key has been left in the ignition.

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