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Design - Simple Yet Elegant Lines Mark New Proton Persona - (Australia)

May 6th, 2008

Proton has rightfully earned a reputation for stylish and adventurous designs since it started developing and building its own cars and platforms over the past eight years.

The new Proton Persona is no exception, inheriting the sporty DNA of its older sibling, the GEN.2 hatch, which has in turn been refined to portray a simplistic yet elegant exterior.

The exterior silhouette projects muscular shoulders that extend through the car and combine with the sleek roof line underlining Persona's spirited and dynamic appearance.

Attention to details such as the stylish seven spoke 15inch alloy wheels inject dynamic elements while Persona's pronounced stance communicates the confidence that comes from its superior ride and handling characteristics, agility, assertiveness and stability.

Persona was styled by Proton's in-house design team with the company's R&D facility currently located at Shah Alam near Kuala Lumpur.

Head of the Proton styling studio, Azlan Othman, says the Persona is able to draw upon the lineage it shares with the GEN.2 while still projecting its own individuality.

"First impressions convey the car's confident, young and energetic personality which is still very capable of representing itself as elegant, simple and understated," Azlan said.

Proton stylists have used many details of the GEN.2's architecture while incorporating subtle refinements including a new grille that accentuates the Persona's individual personality.

Persona utilises virtually no common panels with GEN.2, with a new side body stamping, new roof turret, new doors and of course the booted rear end panels.

Colours have been selected to enhance the car's architecture with a choice of seven shades including solid white, iridescent white, metal grey, tranquillity black, solid red, light gold and blueberry tea.

Simplicity and stylishness prevails in the Persona's interior with Proton designers drawing heavily on the minimalist Lotus approach to elegance and sportiness.

The interior of the Persona boasts a subtle two-tone black and dark grey finish, incorporating several new design features, including new door panels, ergonomically designed handles and lock buttons, as well as newly designed front seats with new fabric and integrated height adjustment.

Interior space is surprising for a compact car like Persona with class-leading headroom thanks to a new roof line that delivers 998mm front and 984mm rear headroom.

Front legroom of 930mm and rear legroom of 760mm again belie the Persona's compact exterior dimensions.

Front and rear shoulder room is also impressive with 1347mm for front seat occupants and 1346mm for passengers in the rear.

The sportiness of the Persona is asserted via the arrangement of the instrument panel from the neatly centralised audio functions and ventilation controls to the chronograph presentation of the main instrument binnacle.

The instruments have been styled to ensure they are easy to read while a practical and informative trip computer display that delivers average fuel consumption, distance to empty, time travelled and odometer functions.

The Persona interior offers generous storage areas in the form of a deep centre console, an integrated glove compartment, deep door panel compartments and pockets, a handy shelf under the steering wheel, four cup holders and a large and spacious 430-litre boot area that can be doubled with the flat folding 60/40 split fold rear seats.

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