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Mercedes-Benz Returns to Australian Formula One Grand Prix 2009

October 24th, 2008
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Mercedes-Benz Australia/Pacific today announced that it will be returning to the Australian Formula One Grand Prix next year, and the three-pointed star will certainly be hard to miss.

The iconic luxury- and sports-car maker will have a distinct and immediate presence at the opening round of the 2009 Formula One World Championship when it kicks off in March next year.

Situated at turn 12 on the Albert Park race course will be a VIP hospitality suite tailored to provide invited guests of Mercedes-Benz with not only the best view of the weekend’s racing, but also a highly memorable experience.

VIP customers, members of the media, and both local and international guests will be treated to a five-star motor racing experience.

Guests who wish to move beyond the ground-level excitement will be able to take in the on-circuit action from the company’s exclusive fully-enclosed trackside grandstand, which is currently being specifically designed and built for this event.

Team Vodafone McLaren Mercedes drivers Lewis Hamilton and Heikki Kovalainen will also be on hand to entertain guests – both on the track and in person.

And it won’t be just the daytime action that will turn heads at the Australian Grand Prix next March.

One fixture of the annual Formula One weekend has fast become a highlight on Australia’s A-list social calendar: the Mercedes-Benz Star Lounge.

This star-studded event traditionally hosts evening cocktail parties across the racing weekend and will next year move from the top of Melbourne’s tallest building, the 90-storey Eureka Tower, to the Albert Park race track.

Recent years have seen guests mingle with a variety of VIPs and famous names whilst overlooking the lights of Melbourne. Next year will see this exclusive social calendar highlight heat up even further, and move closer to the on-circuit action.

And it is more than simply the exciting on-track action that has driven Mercedes-Benz’s decision to be a part of the excitement at Albert Park next March.

According to Horst von Sanden, the managing director of Mercedes-Benz Cars in Australia, returning to the Australian Formula One Grand Prix and establishing such a spectacular presence is underpinned by one simple objective.

“Our goal is simple but very important: we want Mercedes-Benz to be the first choice for luxury and sports car buyers in Australia, therefore we must offer them first-choice experiences,” said von Sanden.

“The feedback we received from our customers and guests who attended this year’s Mount Panorama launch event for the C 63 AMG sports sedan was simply overwhelming.

“On the strength of this event’s widely-known success, the decision to return to the Australian Formula One Grand Prix, and offer our customers and special guests an exclusive and memorable motor racing experience was an easy one.

“Our objective is to provide our customers with the best products and best ownership experience when they decide to purchase from us, and these two important factors contribute heavily to what makes Mercedes-Benz so special,” said von Sanden.

And in true Mercedes style, there will be several special highlights to next year’s event.

“Our invited guests can certainly expect something special next March. Without giving too much away, our return to Albert Park will certainly be a dynamic AMG driving experience, more than complimenting our Bathurst event this year,” concluded von Sanden.

The 2009 Formula One ING Australian Grand Prix runs from March 26 to 29 next year.


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