Home > Auto Industry News > Other Automotive Industry News

Deep Blue 46 By BMW DesignWorksUSA

January 27th, 2009
Previous - Next



The Bavaria Deep Blue 46 offers sporting dynamics and a generous, innovative spatial concept.

BMW Group DesignworksUSA has combined traditional boat design with dynamic lines, thus giving the Deep Blue its individual and distinctive character.

"Powerful, expressive proportions and sculptural exterior surfaces emphasize the boat's high performance, simultaneously creating the vessel's stylish silhouette. Moreover, a generous hulk design proclaims a new space dimension on board, reflecting customers' desire for maritime freedom and mobility.

Deep Blue 46 By BMW DesignWorksUSA"The heightened superstructure creates additional headroom inside, thus allowing more light into the boat's interior. Extensive seating offers the owner the possibility to welcome friends aboard for a cosy get-together.

"The central cockpit area accommodates an optional bar featuring a built-in foldable grill element and enough space to store all that is needed for an enjoyable BBQ, including drinks.

"With a performance-oriented helm stand, a central seating arrangement in the main lounge area, an additional wind-protected reclining area next to the helmsman, the spacious bathing platform and the front sundeck with room for at least three people, the Deep Blue 46 offers maximum, functional space well arranged and clearly structured.

Deep Blue 46 By BMW DesignWorksUSA"The well-balanced composition of deck and superstructure underline an elegant symbiosis of functionality and design.

"The design does justice to the most important aspect – safety on board without compromising on aesthetics and sportiness.

The vessel's heightened side, which was derived from ship design and on which one can lean and relax, is a new feature on a Bavaria deck, offering perfect protection from the elements and an enhanced feeling of safety in any weather conditions.

The deck width continues with what the vessel's side implies.

Deep Blue 46 By BMW DesignWorksUSAAlmost 4.50 meters in width, the Deep Blue 46 offers not only a great deal of space for those on board but also a uniquely designed hulk that can accommodate storage for a dinghy.

"The firstling from the new BAVARIA product line equals an invitation to come aboard and become acquainted with the new world of BAVARIA, a world in which functionality and design merge into a natural unity, grandeur, and sporting gracefulness into an uncompromising spatial experience. "

"With the new Deep Blue product line we have opened a new era for BAVARIA with products that fit the future with premium design whilst keeping a customer-oriented price position. Consequently Bavaria will present itself with a new and sharpened profile in the boat market", says Laurenz Schaffer, director of the Munich studio of BMW Group DesignworksUSA.
About BMW Group DesignworksUSA

DesignWorksUSA design studio is an independently operating BMW Group subsidiary based in Los Angeles, Singapore and Munich.

In addition to its activities for the BMW Group, the international design team works for a number of big names from the field of IT and consumer electronics, aviation, lifestyle and medical.

In 1995, BMW Group acquired DesignworksUSA. Since 2004, Verena C. Kloos has overseen the strategy and operations for the Los Angeles, Munich, and Singapore design studios.


  • Print this article!
  • E-mail this story to a friend!
  • Digg
  • Yahoo! Buzz
  • TwitThis
  • Technorati
  • del.icio.us
  • Propeller
  • StumbleUpon
  • Reddit
  • Mixx
  • Facebook




Leave a comment