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GM’s Saab relationship

September 24th, 2008



Over the last decade much has been written on the way General Motors has ran its prestige Euro brand Saab.  And unfortunately for both GM and Saab hardly any of it has been praiseworthy.

The latest piece comes from journalist Ben Whitworth at Car Magazine.  Here’s an extract…

“It’s an absolute travesty the way GM has systematically marginalised Saab, endlessly tarnishing its once shining image and depriving it of lifeline investment while ploughing money into crass and jingoistic nasties like the Hummer.”

Ouch. And for us what’s just as tragic is that GM, after spending so much money on Hummer, has announced that they wish to distance themselves from the SUV brand by putting it up for sale.


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