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Maserati is Sexually Arousing - (Global)

September 9th, 2008

New clinical research has revealed that 100 per cent of woman tested are sexually aroused by the sound of a Maserati, with the roar of the Italian legend’s V8 engine producing a primal, sexual response.

Participants of the clinical study were exposed to a recording of various super-car engines being revved. They listened to the roaring engines of a Maserati, a Lamborghini and a Ferrari; and they were also exposed to a recording of a Volkswagen Polo, to ensure a fair comparison of arousal was measured with an every-day vehicle.

After 20 minutes their response was measured by the levels of the hormone, testosterone, secreted in their saliva, a clear indication of sexual arousal.

The results showed:
* The Maserati had the biggest impact on women with 100% of the female participants showing a significant increase in testosterone secretion 
* 100% of female participants showed a significant decrease in testosterone in reaction to the Volkswagen Polo 
* 50% of male participants showed an increase in testosterone in reaction to the Maserati

Despite nearly 60% of female participants admitting they were nowhere near as passionate about cars as their male counterparts, the women actually exceeded the men when it came to experiencing driving excitement, showing that their preferences were over-shadowed by their basic instincts.

David Moxon, the psychologist who conducted the study said: “We saw significant peaks in the amount of testosterone in the body, particularly in women. Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

Prior to the research taking place 63% of women and 66% of men admitted that their heads are turned when they hear a deep throaty roar in the road; proving primal instinct still rules the basic physiology of the human state of arousal in the 21st century.

Steve Langan, Managing Director of Hiscox UK commented: “We knew owners of luxury cars felt a connection with the sound of their vehicles, many of our  customers turn the music down when they start their ignition.  We have now scientifically proven the physical attraction people feel when it comes to cars.  We are amazed by the results.  Luxury cars do quite literally turn heads.”

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