Home > Auto Industry News > Sponsorship

Drive the New Lotus Evora on Playstation 3 - (Global)

August 5th, 2008

Lotus Evora test drives available soon, virtually.

In a hi-tech twist, Lotus fans will find it easier to test-drive the brand new Evora than ever before, thanks to the car’s inclusion in a special demo of Gran Turismo 5 Prologue™ on PlayStation3.

Lotus has a long-standing relationship with Polyphony, the game’s Japanese developer, with Lotus cars appearing in each release of the Bafta award-winning Gran Turismo series. Now, thanks to the new title’s unprecedented realism (enabled by the ultra-powerful PlayStation®3 system), Gran Turismo drivers will find their virtual ride in the new Lotus Evora to be startlingly similar to the real thing giving Lotus fans a taster of what to expect before the full sized Evora is available to test-drive for real in Spring 2009.

Polyphony’s digital model of the Lotus Evora was unveiled simultaneously with the car at the British International Motorshow in London last week where fans could try their hand at the game via a demo pod situated on the Lotus stand for the duration of the show.

Polyphony has worked closely with Lotus so Evora’s exterior and interior is modelled for incredible realistic reproduction within the game.

Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join forces with Sony Computer Entertainment and Polyphony once again on such a special occasion for Lotus. The launch of the Lotus Evora is a milestone for us and represents a new and exciting phase of our development. I’d like to thank the Gran Turismo team for organising this outstanding addition to our exhibit at the British International Motorshow and hope guests enjoy the first ride in our Evora, albeit a virtual one.”

Guests to the Lotus stand at London’s Excel exhibition centre were able to navigate an Evora on the new London city circuit which was recently introduced to the GT series with the release of Gran Turismo 5 Prologue. The London city circuit takes in some of the city’s most popular landmarks including Piccadilly Circus, Shaftesbury Avenue, Charing Cross, the National Portrait Gallery and Trafalgar Square.

Australian Lotus fans can look forward to a downloadable version of the Evora being available soon on Gran Turismo 5 Prologue through the PS3’s online capability.

  • Print this article!
  • E-mail this story to a friend!
  • Digg
  • Yahoo! Buzz
  • TwitThis
  • Technorati
  • del.icio.us
  • Propeller
  • StumbleUpon
  • Reddit
  • Mixx
  • Facebook

Leave a comment