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Finding Love in the Back Seat - (Australia)

July 24th, 2008



In search of love or just a good time; single professionals take test driving to the next level

Coming to the aid of stylish singles everywhere, Volvo and Fast Impressions - Australia's most stylish speed dating service - have teamed up to launch Test Drive Dating™, the racy new in-car speed dating format for busy professionals.

Exclusive to Australia, the Test Drive Dating™ event series will treat more than 300 singles to an evening of glamour, sexy cars, and perhaps even the chance to "go parking" on Thursday 31 July.

Following the pilot event held earlier this year for a handful of select Sydney singles, Volvo and Fast Impressions are set to roll out a series of larger events across Australia, with the first two being held next week at the Aurora Bar in Sydney, and Long Room in Melbourne.

This exciting concept aims to provide a solution for young, urban singles struggling to fit their fast-paced lifestyle into their busy schedule, whether it be searching for a partner or testing a new car.

With a 95 per cent match rate at the pilot event, this innovative new format certainly promises to offer singles a "racy" alternative to bars and clubs.

The event allows participants to speed date with other singles whilst checking out Volvo's latest Swedish models.

"This is a highly prestigious event with the aim of introducing younger, more discerning consumers to the new range of Volvo models, such as the stylish C70, which appeal to the pre-family, design-orientated city single," said Matt Braid, Marketing Director, Volvo Car Australia. "We wanted to give people the chance to sit in the cars and really experience them in fun and exciting new ways."

"Fast Impressions members have been specially selected to attend these unique events which will see time-poor professionals experiencing a range of Volvo cars that match their lifestyle, whilst at the same time enjoying life, making new friends, and if sparks fly all the better!" said Justin Parfitt, Fast Impressions' founder and CEO.


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