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Kia Magentis Leads The Field At WPS Bathurst International Motor Festival - (Australia)

April 4th, 2007

It's official - the Kia Magentis V6 will lead the field at the 2007 WPS Bathurst International Motor Festival (BIMF) on the famed Mt. Panorama circuit at Bathurst this Easter weekend.

Acclaimed for the package of quality, safety and value in the Magentis, Kia Motors Australia is further demonstrating the 'Power to Surprise' of the car by taking its safety message to the racetrack.

The company is providing three top-of-the-range V6 Magentis sedans to the organisers of the WPS Bathurst International Motor Festival for use as the Official Safety Car and other course cars across the festival's three days of racing at Mt. Panorama which culminates in the return of the Bathurst 12-Hour production car race on Sunday 8 April.

Starting with the European-standard ride and handling, high levels of standard specification and segment-leading safety of the standard V6 Magentis, Kia has enhanced the cars in line with their role as Official Safety Cars for what is hoped will again become a classic event in the Australian motor racing calendar.

"Magentis was only launched on the Australian market just over eight months ago but most commentators and many customers have already recognised that it offers an unrivalled package of quality, safety and value in its segment," said Bill Gillespie, Director of Sales and Marketing at Kia Motors Australia.

"It was designed from the start to achieve a five-star NHTSA crash-test rating in the USA and a four-star EuroNCAP occupant crash-test rating and last year it lived up to those expectations.

"With such comprehensive active and passive safety equipment - including Electronic Stability Program, six airbags, ABS, traction control, Electronic Brake-force Distribution and active headrests - standard in every model in the Magentis range, and a proven crash test record, it seemed natural that Magentis should become the Official Safety Car for the WPS Bathurst International Motor Festival and the return of 12-hour racing to Mt. Panorama.

"The standard safety package protects every Kia Magentis occupant in 'real world' crash conditions. Now, Magentis will also oversee the safety of competitors in the Bathurst 12-Hour and other races across the weekend, leading the field whenever officials need to ensure that the circuit is safe after any on-track incidents.

"Knowing the history of racing at Mt. Panorama, there's a good chance that the Kia Magentis will feature quite often as the Official Safety Car during the Easter weekend's action and in the television coverage," Mr Gillespie commented.

The Kia Magentis official safety cars for the WPS Bathurst International Motor Festival are powered by a free-revving 138kW 2.7-litre V6, driving through a five-speed Tiptronic-style automatic transmission.

The standard V6 Magentis is capable of a top speed of 220 km/h and combined official fuel consumption of 9.3 litres/100kms using 91RON regular unleaded fuel, making it one of the most economical petrol V6s in the medium segment under $55,000 and placing it ahead of some four-cylinder rivals.

Kia is renowned for offering great value but the outstanding and complete standard specification of the V6 Magentis - and its 2.4-litre four-cylinder siblings - is also matched by a comprehensive five-year / 130,000kms warranty package and Kia's traditionally low running costs.

The Kia Magentis EX-L V6 is a great value package, especially at $31,490 RRP driveaway from 1 April to 30 June 2007.

As the Official Safety Car leading the field during the 2007 WPS Bathurst International Motor Festival, Magentis will inject just a little bit more of the Kia 'Power to Surprise' this Easter weekend.

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