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Kia Motors To Sponsor FIFA Women's World Cup China 2007 - (Global)

September 7th, 2007

Football marketing is an integral part of Kia's global growth strategy
- Kia is also sponsor of the FIFA U-17 World Cup Korea

Kia Motors announced today that it will be an Official Partner of the FIFA Women's World Cup China 2007 as part of its status as FIFA Partner and official automobile of FIFA (in conjunction with its sister company Hyundai Motor).

Kia is supplying official vehicles from its wide-ranging model line-up to the Women's World Cup Organising Committee and seeks to boost its brand recognition through commercial displays at the event venues and A-board advertisements in the stadiums.

The Women's World Cup China 2007 is scheduled to kick off on 10 September with the champion to be crowned on 30 September. The matches will take place throughout China in the cities of Chengdu, Hangzhou, Shanghai, Tianjin and Wuhan.

The event marks Kia's second sponsorship of a FIFA championship on the heels of the FIFA U-17 World Cup Korea that runs through to 9 September 2007.

Building on its current partnership with FIFA, Kia Motors has also committed itself to supporting the development of Chinese football as a whole by serving as an official partner of the Chinese Football Association until 2010.

Kia will comprehensively support all levels of men's and women's football including the China National Teams, National Olympic Teams and Youth National Football Teams.

Yong-Hwan Kim, Senior Executive Vice President & COO of Kia Motors, said, "Kia Motors views the active participation in football marketing as an integral part of our vision to become a formidable player on the global automotive stage.

"In line with our young and energetic brand identity, we have made a strategic effort to ramp up our presence in major sports sponsorships to boost Kia's brand awareness worldwide."

Adding to its partnership with FIFA, which will also include the 2010 and 2014 World Cups, Kia Motors is also a UEFA EUROTOP Partner (including sponsorship of UEFA EURO 2008™) in conjunction with Hyundai Motor.

On a local level, Kia Motors has partnered with several premier professional European football clubs including Atletico de Madrid of Spain, FC Bordeaux of France and FC Brussels of Belgium.

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