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Proton Driving Forward Into Second Season With Wests Tigers

March 9th, 2007





Proton has re-affirmed its support for leading NRL club the Proton Wests Tigers unveiling a new-look playing strip featuring more effective Proton Cars branding to give the Malaysian car maker an even higher profile on the jerseys of the 2005 Premiers.

Wests Tigers stars Robbie Farah and Benji Marshall modelled the new-look playing strip alongside the new Proton Satria Neo at the club's training facility at Concord Oval in Sydney ahead of the team's first competition game of the 2007 premiership against the Storm at Melbourne's Olympic Park on March 16.

The new higher profile Proton branding on the front of the Wests Tigers jersey comes as the car maker starts its second year as naming rights sponsor of the club and ramps up its marketing around the high performing NRL club.

Increased activity in 2007 will see Proton also backing the Proton Wests Tigers man of the match competition including a web-based contest which will be unveiled shortly and a new Proton TV commercial featuring prominent Proton Wests Tigers players including Benji Marshall, Robbie Farrah, Todd Payten and Brett Hodgson.

According to Proton Cars Australia managing director, John Startari, both the Wests Tigers and Proton are looking forward to a huge year in 2007.

"Our association with the Wests Tigers is important for us in our ongoing dealer network expansion all over the country but particularly in Sydney and Melbourne where we are focussing our efforts," said Startari.

"The teams' opening game of the season is in Melbourne where we have recently expanded our dealer network and in Sydney the club's following throughout the metropolitan area is massive which will be an advantage as we expand our network in that city," he added.

"Our research and tracking shows we have had a significant boost in awareness of our brand since becoming involved with the Wests Tigers and with a larger profile on the playing strip we expect this to increase even more this season," he said.

"The players involvement in our latest TV commercial will also give Proton a further recognition boost throughout the NRL season as well," he added.

"The Wests Tigers had a lot of bad luck last season with injuries but I am sure that is behind them now and they are on track for another premiership victory in 2007," Mr Startari concluded.

Proton is the only car company in the world to have a tiger as its emblem and the company saw that it was logical step to use the Wests Tigers to increase its awareness in Australia.

Proton is on target to sell approximately 3000 new cars in Australia in 2007, reflecting a 50 percent increase on the company's 2006 sales.

The company has a goal of achieving 5000 sales per year in Australia by 2009 and will be appointing a number of new dealers in the Sydney metropolitan area during the next few months to grow sales in the nation's largest vehicle market.

Proton Cars Australia also distributes the specialist niche sports cars, which are manufactured by Proton's wholly, owned British subsidiary, Lotus.


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