Car lovers and music fans got double the value at the world debut of the new Audi A4 in late 2007 as rock icon Bryan Adams unveiled the brand’s most-important new model.
The Canadian-born singer is one of the world’s most highly acclaimed musicians with a career spanning more than three decades. He is also a celebrated photographer. To unveil the A4, the celebrated rocker sang his classic hit single “Run To You” and as he sang, Audi’s new vehicle was unveiled as part of a spectacular show.
“Bryan Adams is an excellent match for Audi and the new A4,” said AUDI AG’s Chairman, Rupert Stadler.
“Just like Audi, he has remained on the road to success for decades.”
“With this new car”, Adams noted, “Audi and the four rings prove that they belong in the top segment in the automotive industry”.
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