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Audi & the Film Industry Together Again

January 22nd, 2008


Audi continued its strong support of the international film industry on the weekend when the crème de la crème of Germany’s movie industry met for the 34th annual ‘German Film Ball’ in Munich.

The internationally-successful German film, Perfume, was one of the movie’s celebrated at the glittering event and famous faces including Til Schweiger, Moritz Bleibtreu, Mario Adorf, Doris Dörrie, Veronica Ferres and Ornella Muti came together for the most important event in the German film scene.

Audi supported the event with a 20-strong VIP shuttle service of exclusively equipped Audi A8 models, ensuring that the national and international movie stars could make a glamorous entrance at Munich’s famed Bayerischer Hof.

Through the sponsorship agreement, Audi indirectly supports the non-profit foundation to support needy film artists (Deutsche Filmkünstler-Nothilfe), for which the German Film Ball is traditionally held. Along with the net receipts, all income from a charity casino goes to a benefit fund for film workers in need.

Audi has been involved with the film industry for fifteen years. In recent
years, the brand has increased its support of international film through a partnership with Constantin Film AG and various product placements in Hollywood.

The next Hollywood project, Iron Man, is already in the production stage. In the filming of the Marvel Comics story, the technically-inclined hero ‘Tony Stark’ (Robert Downey Jr.), drives an Audi R8. The female lead is played by Gwyneth Paltrow, who drives an Audi S5 in the movie. The film will open internationally in cinemas in May 2008.

In 2006, Lois Lane drove an Audi A3 through the streets of Metropolis in Superman Returns. Jason Statham steered an indestructible Audi A8 through a South Florida landscape in 2005’s Transporter 2 – The Mission. And for the 2004 event movie, I, Robot, Audi built the futuristic Audi RSQ sport coupe as a co-star for hero Will Smith, who played Detective Spooner.

Prior to that, Audi played a leading automotive role in films such as Reese Witherspoon’s Legally Blonde 2 (2003), About a Boy with Hugh Grant

(2002), The Mothman Prophecies with Richard Gere (2002), Mission mpossible II with Tom Cruise (2000), The Insider with Russell Crowe (1999) and John Frankenheimer’s action classic, Ronin, with Jean Reno and Robert De Niro (1998).

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