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The survey, conducted by Interbrand (a leading consultancy in branding) and BusinessWeek (a New York-based global business media organisation), looked at brands from all business fields - with Hyundai ranking 69th, up 15 places from its inaugural score in 2005. Since then, Hyundai has registered steady annual growth in its brand value on a global basis. Much of the credit must go to a range of award-winning vehicles like the Genesis sedan, with further growth expected thanks to upcoming model releases such as the ix35 compact SUV and the all-new mid-sized sedan codenamed YF.
South Korea’s leading automaker has realised a rapid rise on the global stage because of continuous improvement in the quality and design of its vehicles. Hyundai’s globalisation efforts have greatly contributed to the company’s rapid growth by establishing a manufacturing base in the key emerging markets of India and China, where it has enjoyed immense success.
“The Global Brands result is extremely gratifying,” said Hyundai Motor Company Australia’s Sales and Marketing Director Kevin McCann. “The value of a brand reflects numerous contributory factors which must all work together to succeed. Hyundai clearly has the right product and vision to move decisively forward in what are tough global market conditions. Here in Australia, it’s significant that Hyundai sales have risen by 32.5% so far this year in a declining market.”
Notes: Interbrand was founded in 1974 and has offices in over 30 cities and 20 countries around the world. BusinessWeek was founded in 1929 and is published by McGraw-Hill. It has more than 4.8 million readers each week in 140 countries, with local language editions including Chinese, Russian and Bahasa Indonesian.
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