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Mazda's Small Car Reaches 400,000 Milestone

March 4th, 2009
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The Mazda3 continued its impressive start to 2009, notching up 2,989 sales to be Australia's best-selling small car in February, according to VFACTS data released today. 

February was a month of milestones for Mazda's popular small car in its second last full month on sale - the new-generation Mazda3 arrives in April, earlier than first expected.

Sales of the Mazda3 helped the country’s top-selling full-line vehicle importer achieve an 18 per cent share in the Small Car <40k segment. 

In total, 6,376 Mazda passenger cars and commercials were retailed in February, securing the Hiroshima-based manufacturer a 9.1 per cent market share this month.

As well as topping the small-car sales charts, the Mazda3 brought up the 400,000th sale for combined Mazda 323 and Mazda3 model lines. The Mazda 323 notched up 238,722 retails between 1978 and 2003, and the Mazda3 has achieved 161,310 sales between January 2004 and February 2009.

Mazda Australia’s Managing Director, Doug Dickson said: “This 400,000 milestone is a remarkable achievement which speaks to Mazda's long-term commitment to deliver good value, fun-to drive small cars.  

Mr Dickson said the Mazda3 sedan and hatchback range, up 6.5% YOY, is one of few volume models outperforming 2008 levels. 

“For the Mazda3 to be selling so well just two months out from the new-generation Mazda3 launch is outstanding and we couldn’t be happier. What a fitting way to say farewell to a car that, since its arrival five years ago, has been a firm favourite with Australian consumers. 

Mr Dickson is confident the new-generation Mazda3 can build on the success of its predecessor. 

"The new-generation Mazda3 is even sportier, more spirited and more refined. It'll have Dynamic Stability Control on all models, and luxury features like satellite navigation standard on half of the range. It's this mix of value and  offering new car buyers the benchmark value for money they expect of a Mazda.”

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