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Audi Australia Holds Firm at the Top End

March 4th, 2009
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Following February 2009 sales results of 806 units, Audi is maintaining its position at the top end of the premium car market in Australia.

With steady growth in January of 5.5% and in February of 5.4%, the German premium carmaker has sold 1,887 units year-to-date. This result puts Audi in the No. 2 position in the premium market, and perhaps more importantly, the only brand showing positive growth.

The result also means that Australia also holds steady as the top-selling market in the Asia-Pacific region.

Audi Australia’s managing director, Joerg Hofmann, says he expects to continue the success story of the past four years, and plans to grow Audi’s market share Down Under.

“We are certainly proud to be growing steadily in a tough economic climate. We are in good shape, thanks to our clear strategic direction, competitive product, a strong dealer network who is willing to invest, and a hardworking team,” Mr Hofmann said.

“We are about the launch the new Audi Q5 compact SUV in Australia, and we expect this versatile and efficient vehicle to find favour with Australian buyers and support our growth. It is competitively-priced with two models below $60,000 and our 2.0 TDI quattro is LCT exempt thanks to its low consumption of just 6.8 litres/100km.”

“The best news of all is that our growth is profitable and our dealer network is happy to invest in new facilities to support our growth. In fact this month alone we will officially open two brand new facilities in North Queensland – Audi Centre Townsville and Sunshine Coast. These openings will be followed in August by the opening of our own $50 million Audi Lighthouse development on South Dowling Street at Victoria Park,” Mr Hofmann said.

Audi also celebrates its 100th birthday in 2009.


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