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Subaru Sails Past 11th Record

January 7th, 2009
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Subaru achieved a remarkable annual milestone of 11 consecutive years of record sales, according to official VFACTS figures released today.

Sales of 38,492 Subarus have distinguished the Symmetrical All-Wheel Drive company in a difficult market where many competitors are in decline.

Subaru sales for 2008 were up 0.1 per cent in an industry that dropped 3.6 per cent.

Subaru's core strength was underlined by the success of new generation Forester, which regained its position as the country's best-selling Compact SUV, with best-ever sales of 14,423 in 2008, up 14.9 per cent.

Nick Senior, Managing Director, Subaru Australia, said: "The tough economic times are proving the value of Subaru ownership to many thousands of customers who are recognizing the benefit of great retained value, engineering, safety and durability.

"We will continue to reinforce these messages in 2009 with some exciting developments that we expect to attract new customers to the brand and while strengthening the advocacy of our existing customers."

Forester sold 1262 in December, with new generation Impreza also a popular choice, selling 931, taking its annual total to 11,607 - up 6.9 percent over 2007.

Tribeca sales of 95 giving it yearly sales of 1651, was up 31.2 per cent over the previous year.

Annual Outback sales of 4379 combined with Forester to give Subaru a commanding 22 per cent of the Compact SUV segment.

The Subaru annual total was rounded out by 6432 Liberty sales.


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