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Jaguar Land Rover Australia / NZ - Restructure - (Australia)

May 1st, 2007





Marketing and Public Affairs

David Blackhall, Managing Director, Jaguar Land Rover Australia/New Zealand made the following announcements at 10:00 today:-

  • Effective June 1st, we will discontinue the position of Public Affairs Manager, Jaguar Land Rover Australia and consequently Lesa Horntvedt will leave the organisation May 31st, 2007.
  • Lesa plans to take up a position outside the automotive business and she will be making an announcement with further details in due course.

As a result, we plan to make the following changes to position titles and reporting relationships within Jaguar Land Rover:-

  • Jon Harris is appointed to the newly created position of Manager, Marketing and Public Affairs, Land Rover Australia. Jon was previously Land Rover Marketing Manager. He will continue to report to Roger Jory, General Manager Land Rover Australia.
  • Guido Schenken is appointed Public Affairs Specialist Land Rover Australia, reporting to Jon Harris.
  • Tim Krieger is appointed to the newly created position of Manager, Marketing and Public Affairs, Jaguar Australia. Tim was previously Jaguar Marketing Communications Manager. Tim will continue to report to Dorian Lapthorne.
  • Karen Byron is appointed Marketing and Public Affairs Specialist, Jaguar Australia and will continue to report to Tim Krieger.
  • Dorian Lapthorne is redesignated General Manager, Jaguar Australia. This reflects Dorian's expanded responsibilities under the new organisation. Dorian will continue to report to me.

These changes are effective June 1st, with transitional arrangements during May.

In announcing this change Mr. Blackhall commented that by moving responsibility for media relationships into the brands Jaguar Land Rover was aiming for a less layered communications process and more effective overall deployment of key marketing and product messages.

He went on..."Talking with senior motoring and life-style editors, writers and opinion formers, we concluded that our media contact strategy should better reflect our brands - highly focussed and very personalised. The aim is to improve direct access to the teams who have the product information and brand knowledge. We're a small company - we ought to be nimble and responsive. That's the objective."


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