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Marketing and Public Affairs
David Blackhall, Managing Director, Jaguar Land Rover Australia/New Zealand made the following announcements at 10:00 today:-
As a result, we plan to make the following changes to position titles and reporting relationships within Jaguar Land Rover:-
These changes are effective June 1st, with transitional arrangements during May.
In announcing this change Mr. Blackhall commented that by moving responsibility for media relationships into the brands Jaguar Land Rover was aiming for a less layered communications process and more effective overall deployment of key marketing and product messages.
He went on..."Talking with senior motoring and life-style editors, writers and opinion formers, we concluded that our media contact strategy should better reflect our brands - highly focussed and very personalised. The aim is to improve direct access to the teams who have the product information and brand knowledge. We're a small company - we ought to be nimble and responsive. That's the objective."
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