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Proton Cars has announced the appointment of Billy Falconer to the role of general manager - sales and operations, effective immediately.
The appointment will see Billy Falconer take on the added responsibility of overseeing sales and marketing alongside his current responsibilities of service, parts, warranty, technical and compliance.
The new responsibility comes following the departure of Chris Locantro for personal reasons earlier this year and coincides with the 10th anniversary of Billy Falconer joining Proton in 1997.
Starting at Proton as a warranty administrator he advanced through the company as warranty manager, service manager and most recently as national operations manager.
According to Proton Cars Australia managing director, John Startari, the appointment is a logical progression and brings someone to the role that has vast knowledge of Proton both in Australia and Malaysia and who understands the long term goals the company is pursuing.
"Billy has proved himself in every position he has filled in this company and has a passion for the product and what we are aiming to achieve," said Mr Startari.
"His product planning and technical experience built up over 17 years in the automotive industry will be a major asset particularly in focussing our product range which continues to expand with a number of new models on the horizon," Startari added.
"Billy will have an overview of the operations portfolio handing the majority of the day to day management of service, parts and warranty to our national service manager Con Giannis, and national parts manager Glen Beattie, while working more closely with our regional dealer managers on the sales portfolio," he said.
"His excellent rapport with dealers and sales personnel is a major benefit as Proton continues its network expansion particularly in major markets such as Sydney," he added.
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