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GM Holden Celebrates 60th Anniversary with Concepts through the Ages at Adelaide Motor Show

March 31st, 2008

GM Holden will showcase six historic concept vehicles and a comprehensive line-up of soon-to-be released and current Holden models when the Adelaide Motor Show opens this week.

The stunning Coupe 60, which recently made its world premiere in Melbourne, will take centre stage on the Holden stand, while five celebrated Holden concepts, including the Torana TT36, ‘Marilyn’ Monaro convertible, HRT427, Sandman Panel Van and the award-winning EFIJY, will be showcased together in a separate display.

GM Holden will also preview two unreleased Sportwagon models in Calais V and SS V guise, and special edition anniversary models of the VE Commodore and Captiva to commemorate the 60th anniversary of Australia’s own car, the Holden 48-215.


Coupe 60
Dubbed Coupe 60, the stunning two-door pillarless coupe boasts sophisticated technology and sports performance, honouring 60 years of innovative design and engineering at GM Holden.

Powered by a 6.0 litre V8 engine incorporating the latest technologies including active fuel management and calibrated for E85 ethanol fuel (not currently available for purchase in Australia), Coupe 60 explores the limits of Holden’s current rear-wheel drive capabilities, combining racing looks and technology in a road going sportscar experience.

The acclaimed EFIJY showcar will today make its return to Adelaide Motor Show, after it turned heads there just two years ago.

EFIJY is a radical custom coupe shape boasting V8 Supercar power under the bonnet, Chevrolet Corvette underbody and state-of-the-art automotive technology throughout. The ‘Soprano Purple’ paintwork highlights its curvaceous 5.2-metre body, reinterpreting the classic design cues of the iconic 1953 FJ Holden.

A long-term dream for Chief Designer Richard Ferlazzo, the EFIJY concept was developed as a collaboration with suppliers which reduced impact on the company’s heavy work schedule and ensured the highest possible quality result for the showcar.

Torana TT 36 Concept
Holden drew on GM global resources to build the Torana TT36 showcar, which is powered by an experimental 280kW twin turbo Alloytec V6 engine, sports a glass roof and showcases directional design themes.

This mid-sized hatch concept was intended to demonstrate to a worldwide audience the strength and versatility of Holden's design talent and emphasise its ability to react swiftly to meet changing market demands.

Marilyn Monaro Convertible
The 'Project Marilyn' convertible Monaro was an engineering study built to evaluate the possibility of a convertible coupe based on Holden's previous generation V-car platform. Although production costs prevented this good looker from hitting the streets, 'Marilyn' provided Holden with valuable information on future model feasibility.

A joint project between Holden and Holden Special Vehicles (HSV), the HRT427 was first shown in 2002. The high-performance closed-circuit racer features a 7.0-litre V8 racing engine based on the Le Mans-winning C5R Corvette powerplant.

Sandman Panel Van
The Sandman Panel Van is GM Holden's light-hearted retro tribute to the iconic Sandman surfmobile of the seventies and was created in collaboration with surf and streetwear company, Mambo. Its 'Bushfire' custom paint finish, beach and bush goddess murals complete with native fauna and luxurious rear 'chill out zone' attracted plenty of attention when it was first shown in 2000.


VE Sportwagon
With production of the all new VE Sportwagon soon to begin in Adelaide, GM Holden will display a Sportwagon SS V in Voodoo (aqua blue metallic) and Calais V in Karma (dark jade green metallic).

With a recommended retail price only $1,000 more than its sedan equivalents, the VE Sportwagon line-up offers a new level of comfort, safety and styling in a Holden wagon, combined with sedan-like ride and handling characteristics.

VE Sportwagon will be available in the full range of VE Commodore variants including Omega, Berlina and Calais, plus the sporty SV6, SS and the range topping SS V and Calais V models.

Specifications will be in-line with VE sedan variants with ESP® and six airbags as standard with the added bonus of rear park assist across all models.

VE Commodore
Holden will display two new 60th Anniversary Commodore Special Edition models, the VE Commodore 60th Anniversary Special Edition and the VE SS V 60th Anniversary Special Edition.

Based on the Omega, the VE Commodore 60th Anniversary Special Edition is fitted with $8,000 of extra value, including:

  • New 18-inch alloy wheels (four)
  • Onyx leather seat inserts
  • Leather steering wheel
  • Decorative moulding on instrument panel in micro silver
  • Front grille insert
  • Rear parking sensors
  • Bluetooth® connectivity for compatible mobile phones
  • Special ‘60th Anniversary’ rear badge

The VE Commodore 60th Anniversary Special Edition is on sale 1 May and has a recommended retail price of $33,990*.

In addition to the standard SS V, the VE SS V 60th Anniversary Special Edition includes the following features:

  • 20-inch, 10-spoke alloy wheels (four)
  • Colour Satellite Navigation
  • Rear parking sensors
  • Chrome surround exterior door handles
  • High mount rear spoiler
  • Special ‘60th Anniversary’ floor mats
  • Special ‘60th Anniversary’ rear badge

The VE SS V 60th Anniversary Special Edition is on sale 1 May and is priced at $55,290*.

The Holden stand also features some of the increasingly popular high-end Commodore models, including the sporty SV6 and range-topping Calais V.

All VE Commodore sedan models are fitted with Electronic Stability Program (ESP®), air conditioning and six airbags as standard.

VE Ute

Launched late 2007, VE Ute is Holden's first completely new ute design since the VU series in 2000. It offers more features, more useable interior space, greater storage flexibility and more performance than any of its Holden predecessors.

The new VE Ute has been strengthening Holden’s position at the premium sports end of the ute market and offers enthusiasts of this Australian icon new levels of comfort, performance and safety with ESP® as standard.

In its first full year of sales, Captiva was the third best selling model in the highly competitive Medium SUV segment in 2007. The introduction of a diesel variant in March last year proved popular with customers, accounting for more than half of Captiva sales in the last three months of the year.

Based on the Captiva LX, the Captiva 60th Anniversary Special Edition includes the following:

  • Rear view camera
  • 18-inch sports alloy wheels (four)
  • Seven inch driver information display & in-car DVD player
  • Leather gear shifter
  • New front fascia
  • Front passenger underseat storage tray
  • Electrochromatic mirror
  • Silver premium painted skid plate, fog lamp inserts, roof rails & door handles
  • New black bezel headlamps
  • New tail lamps
  • Special ‘60th Anniversary’ rear badge

The Captiva 60th Anniversary Special Edition is on sale 1 May and is priced from $43,990* for the petrol variant and $44,990* for the diesel variant.

GM Holden’s display includes the Captiva 60th Anniversary Special Edition and the sporty five-seater MaXX.

WM Caprice

Holden’s top-of-the-range V8 flagship, the WM Caprice, is also on show combining space and luxury with performance and handling.

Standard features include a Bose premium audio system, remote control three-screen DVD with roof console, and a tri-zone electronic climate control system with foot level ducting to the rear compartment.


The powerful turbo diesel Rodeo on show features several design enhancements and increased braked towing capability.

The 3.0-litre VCDi common rail engine delivers 25 per cent more peak power while meeting strict new Euro IV emission requirements. Peak power of 120kW is achieved at 3600rpm and peak torque of 333Nm is achieved at 1600rpm (automatic) and 360Nm at 1800 rpm (manual)**.

All 4x4 turbo diesel variants now have a 3000kg braked towing capability, which represents an increase of 500kg on manual variants and 1000kg on automatic variants.


GM Holden’s new mid-size sedan, Epica, will be on display with its generous interior space, excellent standard specifications and stylish fit and finish.

Epica is available in two variants (CDX and CDXi) with a choice of either a 2.0 or 2.5-litre in-line six cylinder engine, depending on model. Epica’s impressive fuel economy (ADR081/01) is 8.2 litres/100km for the 2.0-litre manual variant and 9.3 litres/100km for the 2.5-litre automatic.

Small car range

The versatile flexible AH Astra CDX wagon will be displayed alongside the Astra SRi turbo coupe, which delivers outstanding performance.

These cars will be joined by the Astra CD Five-Door Equipe and the Astra TwinTop which brings retractable hard top technology to the small convertible market at an accessible price.

Complimenting the small car range, the Viva hatch and Barina three-door and sedan models will be on display, with levels of standard equipment that represent outstanding value for money.

Holden Vehicle Display – Adelaide Motor Show 2008:

  • Coupe 60
  • Torana TT36
  • Marilyn Monaro Convertible
  • HRT427
  • Sandman Panel Van
  • VE SS V Sportwagon
  • VE Calais V Sportwagon
  • VE Ute SS V
  • VE Commodore 60th Anniversary Special Edition
  • VE SS V 60th Anniversary Special Edition
  • VE SV6 sedan
  • VE Calais V sedan
  • WM Caprice
  • Captiva 60th Anniversary Special Edition
  • Captiva MaXX
  • Rodeo LT 4x4 Diesel Crewcab Pickup
  • Epica CDXi
  • Astra CDX wagon
  • Astra TwinTop
  • Astra SRi Turbo
  • Astra CD Equipe 5dr hatch
  • Viva 5dr hatch
  • Barina 3dr hatch
  • Barina sedan

The Adelaide Motor Show will run from Wednesday 2 April until Sunday 6 April.
ESP® is a registered trademark of Daimler Chrysler AG
*Excludes dealer delivery and Government charges. Available while stocks last.
** Power and torque figures quoted in DIN

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