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The new Citroen C4 has made its debut in China at the Shanghai International Motor Show (20 April 2009) in both the hatchback version, just launched in Australia, and – in a world debut – the new C4 sedan, which were joined on the Citroen stand by the new Citroen C5 which will start Chinese production this year.
Wearing a new badge for China, C-Quatre, the sedan and hatchback versions of Citroen’s top selling model contain the same changes to the front and interior as seen in Australia when the new C4 was launched here earlier this year, while the C-Quatre sedan is substantially changed at the rear from the C-Triomphe, the sedan version of the previous C4 model, with new rear guards, lights, boot and bumper to provide a more dynamic appearance.
The new Citroen C5 will start production in Wuhan later this year with C5 set to go on sale in China with locally built models in early 2010 and enabling Citroen to cover 70 per cent of the Chinese market.
The Shanghai International Motor Show also saw the debut of the new Citroen corporate identity, which will roll out across Citroen’s 217 Chinese dealers this year through the 230 cities cover by Citroen in China. Citroen dealers employ 3100 staff in China and these are supported by 12 technical training schools and two sales training schools in Chengdu and Wuhan. The development of Citroen’s Chinese dealers has seen their position in JD Power customer service survey rise to fourth place in 2008.
Also on the Citroen Stand at Shanghai are a range of vehicles demonstrating Citroen’s technical and sporting prowess:
• The C4 WRC. Sébastien Loeb and Daniel Elena recently drove this car to their 51st World Rally Championship victory. The C4 WRC underlines the success of a vehicle family that combines good looks and outstanding on-road qualities.
• The GTbyCITROËN concept car is displayed alongside two driving simulators giving visitors the chance to play the Gran Turismo 5 game.
• The C3 Picasso, presented in its “Rainbow” version, once again embodies Citroen’s spirit of creativity and innovation. Citroën’s latest MPV is on show alongside the C4 Picasso, imported to China since the beginning of the year, in double proof of the brand’s success in the people-mover market.
• The C-Elysée CNG (compressed natural gas), launched in September 2008, recently set an environmental record, driving 1,756 km on one 51-litre tank and one 12.4-m3 gas bottle.
• The C-Elysée has become a market favourite since launch a year ago, with nearly 5,000 monthly sales and a record performance in March of 7,300 units, placing it third in its segment.
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