Lexus has confirmed they are planning on rivaling the other prestigious car brands in the small premium car segment by introducing a baby Lexus.
Currently the smallest vehicle in the Lexus range is the medium sized IS250 which is steadily increasing in sales and enters the market at $54,490 for the 2.5 Litre manual variant. The IS250 overtook the BMW 3 Series in the month of September 2008 reaching 361 units compared with 305 units, which made it the second best selling medium prestige model behind the Mercedes-Benz C-Class.
Currently playing in the small premium segment is the Alfa Romeo 147, Audi A3, BMW 1 Series, Mercedes-Benz A & B-class, Mini Clubman and Volvo’s C30.
In this segment only Audi and Volvo have had an increase in their small vehicle sales based on YTD compared with 2007 YTD.
Market trends, environmental influences and high sales targets in Europe are encouraging Lexus to develop this new small car to reach 150,000 units by 2015. No details have been released as to what platform will be used or whether the premium small car will be FWD or RWD.
Expect the new baby Lexus around 2012.
In other news the web is abuzz about Lexus introducing its own version of next years all new Toyota Prius. Talk is that the reskinned Lexus model could be on sale in America by the end of 2009. No word on whether this model will be sold down under, however it would be a likely starter. However, it is entirely possible that the hybrid could well be the ‘baby’ Lexus mentioned above.
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