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Hyundai Unveils New Concept Car HED-5 “i-Mode” at Geneva International Motor Show

March 6th, 2008

  • 6-seater monocab study
  • High end materials and advanced eco-dynamics
  • World premiere of a unique Swivel Seat concept
  • Futuristic communications and entertainment system
  • World debut of 2.2-liter R Diesel engine with 2-stage turbocharging

Hyundai Motor Co. has introduced the Hyundai HED-5 concept car known as “i-Mode” at the Geneva International Motor Show overnight. An innovatively styled, eco-friendly and socially adaptive vehicle, the imposing mono-volume architecture of the Hyundai i-Mode provides an invitation to travel, explore and relax within the concept of a mobile cocoon.

The product of a combination of visionary styling with future technologies and advanced eco-dynamics, the i-Mode us a 6-seater monocab study that incorporates high-tech materials, a world premiere seating concept and state of the art communication solutions into a completely new vehicle concept.

By working together with the partners Bayer MaterialScience AG, Keiper and LG Electronics, Hyundai is continuing a cross-industry co-operation to drive new technologies faster to market. The co-operation with Bayer MaterialScience enabled the complex curvature and radical design departures of the HED-5 innovations to be implemented more quickly. The materials used are lighter and more adaptable than the metal and glass they replace. This, in combination with a light weight body construction, reduces fuel consumption and CO2 emission. Self-healing water based bodywork finishes from Bayer add to the environmentally friendly concept of the vehicle and even let minor scratches magically disappear by themselves. The i-Mode is the first vehicle to feature the new “BayVision” glazing system and Collimator headlight lenses made from Makrolon®.

Through the advanced multimedia and entertainment concept developed by LG electronics, the vehicle becomes an extension of the digital home, allowing passengers to stay connected, communicate and interact in the car and beyond. Access to the web, video games, movies or video calling are all possible through the pop-down touch-screen displays and webcams, located within the overhead console. A wireless network enables a selection of cable-free keyboards, game controllers and headphones to further personalise the entertainment experience. The advanced developments seen on the i-Mode give a dynamic indication of real possibilities for the near future.

Hyundai’s engineering partner Keiper supported the i-Mode project with the exclusive world premiere of its new and unique Swivel Seat concept. The first row passenger seat cleverly rotates to face second and third row occupants. When the seat is turned in a flowing movement, the backrest converts into an equally comfortable seat surface. This is made possible by a fully concealed, power-operated kinematic system. The integrated seatbelt system – another technically advanced debut – and the adjustable headrest maximize passive safety for passengers in either sitting position. The second row bench slides rearwards to increase comfort and create a social space for communication. This seat concept intelligently avoids problems of complex or flexible seat mounting weaknesses.

The i-Mode design

The sculptural profile is mainly characterised by the wedged body side in combination with a generous, rounded rear, giving the impression of a bow under tension. The vehicle portrays a clever combination of convex and concave surfaces directly inspired from nature. These forms have enabled a powerful, dynamic stance to be achieved devoid of aggressive sentiment. The choice of colour and level of finish provides a rich, warm radiance, with an open and almost translucent appearance.

The shoulder of the car divides the green house from a muscular body side, twisting towards the rear to increase tension and to create an intriguing highlight play. The shape of the wheel arches place emphasis on the door openings as an invitation to access the spacious interior. An innovative mechanism enables the practicability of a sliding door free of conventional inner and outer guide rails. When the doors are opened, the lack of a B post enables a feeling of space and remarkable accessibility to the generous interior.

The arched pillars and the high waist line are underlined by an elegant aluminium garnishreflecting Hyundai’s playful and dynamic design language. The finish also emphasizes one of the most unusual features of the exterior, namely the negative B and C posts, combined with almond shaped quarter light windows fore and aft. The front window revives an innovative approach, rotating in a manner typical of historic vehicles of the past.

Nature is one of the key influences for the Hyundai design team and new plastic materials have enabled exploration of unconventional and irregular shapes. The fundamental architecture of the exterior shape is symbolized by an external frame embracing the protected volume within, like a shell. This concept also demonstrates the increasing awareness Hyundai has towards environmental issues. Cooperation with Bayer Material Science has seen use of the innovative glazing alternative ‘Makrolon’, enabling the car to have extended transparent areas, reducing weight and increasing fuel economy.

A view from above illustrates a compelling negative section running from the bonnet and continuing over the roof, creating an unusual auxiliary brake lamp, before eventually fading out in the tailgate. On the bonnet, the feature line develops through the surface where it visually connects to the dashboard design in a logical manner showing the will of the designers to create a coherent, uniform design.

The flowing form encapsulates the hexagonal shaped grill which symbolizes our new brand identity for Europe. The theme of the grill mesh is a fragmented, irregular structure which is also adopted within the boomerang shaped rear lamp, generating a lasting impression. The boomerang theme is also evident within the small floating wings of the wheel design, mimicking the dynamic whirl of a turbine.

These unique features, previously showcased on earlier Hyundai concept cars including the Genus of 2006, demonstrate the consistency in developing a coherent design language. It is through such characteristics that Hyundai aim to enhance the perceived quality and recognition of our products.

Through the innovative door opening mechanism, the interior is exposed as an inviting landscape of softly sculpted shapes and advanced technology in the form of a lounge compartment. The interior represents the concept of an encapsulated social space, an intimate environment where all occupants can enjoy safe travel in comfort, surrounded by sophisticated technology and luxurious materials.

The first step into the car reveals the elegant application of selected natural materials wrapping over sculptural seat shells and the wide, floating dashboard. Soft, silky leather in warm and natural brown tones give the interior level of comfort normally experienced in home interiors. In contrast to the natural materials, these components also partially reveal refined gloss surfaces as a modern expression of lightweight precision. The floor consists of blue felt piercing through the precision cut scratch-resistant leather tiles, emphasizing the flowing design concept whilst simulating the refined image of luxury boat deck. The felt textile provides a comfortable climate within the interior, regulating the humidity whilst complementing the first impression of an enticing, relaxing atmosphere.

Attention is immediately drawn to the seats which offer first class comfort for all occupants, combining a modern, floating look with innovative functionality. The Cognac leather cushions embrace the burgundy lacquered seat structure enabling the occupants to experience the lounge atmosphere without the limitations of a conventional automotive interior layout.

The dashboard and door trim panels are designed in a clean, unobtrusive manner to further enhance the feel of space and comfort. The simplicity of shapes and graphic symmetries convey a theme of harmony and relaxation.

The leather wrapped steering wheel invites the driver to focus for a moment on his tactile senses whilst diffused blue illumination, emanating through innovative translucent panels in the doors and dashboard instruments, complete this special atmosphere of serenity. Metallic details display an authentic appearance, highlighted with a special lacquer to echo the brilliance and depth of finish found on grand pianos.

The light beige headliner, which continues through into the pillars, provides the interior with a floodlit, almost roofless panoramic appearance. The horizontal trim colour division, between dark and light tones further emphasizes this impression, maintaining a harmonic contrast.

All-new R Diesel with Two-Stage Turbocharging

The i-Mode is powered by an all-new 2.2-liter R diesel engine which, in a novel concept, allows intake air passing through a low-pressure turbocharger from where it is forced into a high-pressure turbocharger for making maximized boosts: 158kW (215PS) and 47kg.m (461 Nm) maximum power and peak torque respectively, endow the R Engine with a power density in excess of 70kW/L. When comparing a low-end torque of the two stage turbo system with that of the standard R engine, the value of faster take-off acceleration is apparent.

The R Engine is mated to a smooth-shifting 6-speed automatic gearbox providing a smoother drive. Higher EM (Nox, PM) potential and fuel economy are achieved due to the higher EGR capacity with stable combustion characteristics at high engine loads. The R Engine is assured of meeting future, more stringent EU-5/6 exhaust emission standards with the role of the two stage turbo-charging system becoming even more important. The standard single turbocharged R engine will be launched in early 2009 followed by the two stage turbocharged version in the first half of 2011.

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