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Toyota to Present Two New Cars at Geneva
February 14th, 2008
• World premiere of Toyota's revolutionary new iQ urban car
• European premiere of Toyota's new small SUV, the Urban Cruiser
Toyota is thinking big by creating a new generation of small vehicles designed to address the demands of modern motoring and the preferences of today's drivers.
Two new Toyota models will take centre stage at next month's Geneva Motor Show, iQ and Urban Cruiser.
Toyota will unveil the production design of its all-new small car - Toyota iQ.
First shown as the Concept Car iQ at last year's Frankfurt Motor Show, iQ will go into production during late 2008.
iQ represents a break-through in compact urban transportation.
Although measuring less than three metres long, this compact urban vehicle can carry three people in comfort, with room to spare to accommodate a child or luggage.
The spaciousness of iQ is a result of its ingenious packaging, which was created by six space-saving but inter-linked engineering innovations that represent a revolution in Toyota's automotive vehicle development.
Infused with Japanese design elements, iQ is a radical change in vehicle design as well as environmentally friendly transportation - and away from the belief that small cars are basic and less safe.
Toyota also uses the Geneva Motor Show to present a new extension of its sports utility vehicle line-up into the small car segment: Toyota Urban Cruiser.
This new Toyota is an environmentally responsible small SUV aimed at the urban all-roader market.
It provides an answer to consumer desires for SUVs but with low fuel consumption and low emissions.
In addition, Toyota will also show its latest advances in urban environmental transport solutions, a plug-in hybrid prototype as well as two concept cars: the Toyota 1/X plug-in hybrid concept in combination with flexible fuel vehicle technology, and the i-Real personal mobility concept.
For more information, please visit the Toyota press conference at Geneva Motor Show on 4 March 2008 at 2.15 p.m., in Hall 4.