Volvo's R-Design styling pack has been extended to include its XC90 and V70 ranges, increasing their dynamic appeal for Australian customers.
Already offered on Volvo's C30, S40 and V50 T5 models, the R-Design option is now available on the XC90 3.2, D5 and V8 models as well as the V70 T6.
The R-Design option enhances external and interior visual impact with a range of specially designed elements to further enrich and enliven the Volvo product offering.
“The possibility of tailoring one’s car to suit personal tastes is becoming increasingly important to car buyers today. R-Design has been developed for buyers who want a sporty look for their cars,” said Senior Vice President, Marketing, Sales and Customer Service for Volvo Cars Gerry Keaney.
Volvo V70 T6 R-Design
The new Volvo V70 T6 R-Design is imbued with a sportier essence via its unique 18-inch Cratus alloy wheels and lowered, sports-tuned suspension comprising higher-rated anti-roll bars and bushings. The V70 T6 R-Design sits 20mm lower at the front, and 15mm lower at the rear than the standard V70 T6.
The R-Design styling gives the V70 a sportier look too, with a colour-matched rear spoiler, matt satin finish grille and exterior mirrors and 90 mm chrome exhaust pipes. The R-Design V70 T6 declares itself with a special badge set into the grille.
Inside, R-Design customers gain the added comfort of extra side bolstering in the two-tone leather sport seats.
A leather-rimmed R-Design steering wheel, new instruments with blue inserts, a sports shift lever and the use of unique aluminium trim on areas such as the centre stack and floor pedals give the R-Design V70 a decidedly exclusive appearance.
R-Design: a distinct essence of personalised dynamism
The broadened availability of R-Design Volvos brings focus to Volvo’s developing of a distinct, dynamic and personalised image for its range of cars.
“R-Design is entirely in line with the accelerated focus on making our cars more extrovert and emotional. It gives the buyers the opportunity to spice up the already distinct personality of these car models,” said Senior Vice President and Design Director for Volvo Cars, Steve Mattin.
The R-Design option is $3,700 for the C30, S40 and V50 models, $4,175 on the V70 and $6,000 on the XC90 range. The R-Design option incorporates the following elements:
C30, S40, V50 R-Design
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