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New Euro IV Kyron Shows Rapid Response To Styling Feedback - (Australia)

September 20th, 2007




The new Euro IV Kyron range is the first facelift for the model since it was launched in Australia in March 2006.

The appearance of the Kyron attracted most comment, not all of it positive. SsangYong has taken these criticisms on board and worked to create a more attractive appearance while building on the positives.

The mechanical, build and operational aspects of the Kyron were well accepted culminating in a strong performance in the 4x4 Australia, 2007 4x4 of the Year awards.

According to SsangYong Australia, general manager sales and marketing, Brad Larkham, the response to the styling critiques is a display of the changing face of SsangYong Motor Company.

"SsangYong has responded quickly and set about addressing the areas which were impacting the sales performance of the Kyron," said Brad Larkham.

"The Euro 4 Kyron has a completely new look front and back with some tweaks to the interior and mechanical aspects of the vehicle," he said.

"Our research has indicated the treatment gives the Kyron a less polarising look and is more appealing to a wider audience," he added.

"Kyron's performance can be best expressed as nimble and efficient and combines with low levels of NVH and high levels of build quality to create an excellent overall package."

SsangYong retailed 356 Kyrons in Australia in 2006 and year to date at August 2007, 230 have been sold, giving an overall result of 586 in the eighteen months since launch.

"Our forward sales projections for the Kyron sees an annual sales rate of 600 to 700 units," said Brad Larkham.

"The revised model, along with our pricing position and the overall package, will enable us to achieve this target over the next 12 months," he added.

"SsangYong continues to develop its reputation as Korea's prestige brand and the Euro IV Kyron supports and enhances this position."

Brad Larkham says the Kyron has a wide appeal but is most typically purchased by couples with a growing family who haven't lost the desire for something a bit different.

"They are savvy enough to understand that they can get a vehicle to suit their needs without spending a fortune and they understand a sound investment when they see one," he said.

Euro IV Kyron pricing has been revised to offer better value across the range with the entry-level diesel manual starting at $32,990.

The good news for SsangYong in Australia is that on a year to date basis sales are slightly ahead of its 2006 sales performance.

"Obviously, with the introduction of the Actyon and Actyon Sports range this was expected, however the market is at a level of competitiveness we haven't experienced for quite some time - if ever," added Brad Larkham.

"With the Australian market headed for a million sales this calendar year the result is being driven by consistent and very aggressive, retail activity from all brands.

"For SsangYong it's a case of maintaining as high a profile as possible while maximizing our competitiveness by continually offering value for money and great products," he said.

Kyron will be an important component in our strategy and will help us build and sustain our profile in Australia."

Model RRP

2.0L Diesel Manual $32,990
2.0L Diesel Auto $35,990
2.7L Diesel Manual $36,990
2.7L Diesel Auto $39,990



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