Dr. Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, announced at the Auto China Beijing 2008 that the smart fortwo will be available to Chinese customers from mid 2009. Following the successful launch in the USA, smart is now set to open up another major automobile market.
Daimler AG expects additional sales potential for the brand in China as the small car is practically tailor-made for the increasing number of small car customers on the Chinese market: The smart fortwo combines modern technology, premium quality and safety, exemplary low fuel consumption and corresponding low CO2 emissions with a unique space concept that offers advantages in the dense traffic of China’s numerous large cities.
In China, environmental awareness is greatly increasing. Furthermore, Chinese customers don’t regard their car as merely a functional means of transport. Rather, they increasingly see their cars as a means of expressing their personality. Fashion-conscious young people in particular seek an agile, trendy vehicle for their flexible urban lifestyle in order to set themselves apart from others.
At the Auto China Dr. Dieter Zetsche said: "In China, too, we are seeing growing customer interest in our high-quality and economical smart fortwo. I am sure that many lifestyle-oriented customers in China's cities will soon come to love its unique concept. For in addition to its outstanding safety equipment and the typical smart design, the fortwo naturally also boasts top quality and reliability."
The agile two-seater is currently available in 37 countries. Since the intro-duction of the first model generation in 1998 more than 870,000 smart fortwos have been delivered to customers.
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