The new car, based on the Malaysian Saga sedan, will have an all new name for the Australian market and will join low cost variants across all Proton passenger car models with new specifications and ultra competitive pricing, as the company continues to restructure its Australian operations.
Proton will add to its Satria Neo, Gen2 and Persona models with lower cost entry level models featuring new specifications in an effort to attract more buyers to the company's value for money proposition.
The new lower cost Proton models will be introduced during November 2009 and will position Proton as an economy leader in the new car market which, along with its focus on rebuilding and refreshing its dealer network, will equip it for strong growth in 2010.
Managing director of Proton Cars Australia John Startari says a combination of new specifications, improved manufacturing efficiencies and a stronger Australian dollar has allowed the company to formulate a lower pricing structure across its model range.
"Along with our new price leading sedan, economy car buyers will be able to take advantage of Proton's trademark Lotus engineered handling as well as our acknowledged reliability along with lower prices right across the range," said John Startari.
"Clearly there will be new low cost brands entering the market in the coming months, however Proton's strength is that it has been in this market for close to 15 years and is a factory owned operation with the full backing of our parent company in Malaysia.
"With a lower cost sporty Satria Neo, Gen2 and Persona as well as the entry level sedan, Proton will have a very structured range of cars with more variants covering the market from sub $13,000 to a shade over $20,000."
"Proton has already recruited a number of new dealers and they have told us that they had considered taking on other low cost brands but did not want to take the risk with brands that do not have an established record in Australia," he added.
Proton was established in 1983, and is Malaysia's largest manufacturer of automobiles. With operations in key markets including the UK, Western Europe, the Middle East and across South-East Asia and Australasia, Proton produces a range of cars from versatile and reliable four-door family sedans to sporty three-door hatchbacks and utilities, and is also the parent company of world-renowned sports car maker, Lotus.
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