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Rapid Development - (Global)

February 5th, 2007





Satria Neo Accelerated Development

Satria Neo has broken new ground for Proton as the Malaysian carmaker continues its rapid evolution.

Proton engineers and designers took just 25 months to develop Satria Neo from a clean sheet to production-ready car. This compares with the 36-month development time for the company's first indigenous design, the Waja, launched in 2001.

Equally important was the 50 percent reduction in development cost of the Satria Neo compared with Proton's first self-designed car just six years ago.

According to Rosle Yaakub, head of the Satria Neo development team, the key to the achievement was working as a team alongside engineering consultants from Proton's subsidiary Lotus.

"Working closely with our colleagues from Lotus enabled us to speed up the development process but also ensured Proton engineers learned valuable lessons that we will be able to apply to future projects," said Mr Yaakub.

"This project has given Proton the know-how and expertise to develop and build cars in a world standard time frame ensuring our dependence on outside sources is minimised in the future," he added.

"This was a real challenge and very exciting for me and the entire team of over 120 engineers and consultants who worked on the Satria Neo, not only pulling together the design and engineering but working with vendors to make the car a production ready machine," he said.

Proton is targeting development time and costs, to ensure it achieves world-class standards in terms of both quality and costs.

All of the development and engineering work on Satria Neo was carried out utilising the resources of Proton as well as Lotus Engineering Malaysia.

Particular focus was given to improving the quality and delivery ability of vendors to deliver better integration for Proton as it strives to improve its products now and in the future.

In line with Proton's commitment to producing better and higher quality cars, Satria Neo, like the Savvy before it, has been fully certified by the global leader in compliance engineering, testing and quality registration services, TUV Rheinland Group.

For domestic and foreign markets the engineers were engaged to give Satria Neo an independent assessment of its overall quality and safety features which formed a vital element in the appraisal.


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