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The All New 308 is Now on Sale

February 11th, 2008

  • 5 star safety rating awarded by ENCAP
  • Awarded “Golden Steering Wheel” for best compact car in Germany
  • Powered by four engine options
  • Class leading aerodynamics
  • 1.6 litre XS HDi emits only 130 g/km of CO 2 per km

The start of a new “3” series family Peugeot’s first vehicle of the “8” generation, the Peugeot 308 five door hatchback will be launched in Australia in mid February.

Designed by Peugeot’s in-house designers, the Peugeot 308 builds on the successful concept of the Peugeot 307, with its semihigh architecture, large interior space, class leading safety equipment and high standards of road holding.

The stylish design not only looks good but contributes to reducing fuel consumption and emissions, due to its class leading aerodynamics – Cx of 0.29 – enabling the 1.6 litre XS HDi model to emit only 130 g/km of CO2.

The Peugeot 308 will be available in a comprehensive range of models:

Petrol engines

  • 308 XS 1.6 litre 88kW, 5-speed manual gearbox / 4-speed ‘Tiptronic’ gearbox
  • 308 XSE 1.6 litre 88kW, 4-speed ‘Tiptronic’ gearbox
  • 308 XSE Turbo 1.6 litre turbo-charged 110kW / 103kW, 5-speed manual gearbox / 4-speed ‘Tiptronic’ gearbox
  • 308 XTE 1.6 litre turbo-charged 103kW, 4-speed ‘Tiptronic’ gearboxHDi

Diesel engines (all turbo-charged and fitted with particulate filter as standard)

  • 308 XS HDi 1.6 litre 80kW, 5-speed manual gearbox
  • 308 XSE HDi 2.0 litre 100kW, 6-speed manual gearbox / 6-speed ‘Tiptronic’ gearbox
  • 308 XTE HDi 2.0 litre 100kW, 6-speed ‘Tiptronic’ gearbox

Safety is another strength of the new Peugeot 308, as evidenced by the awarding of a 5-star crash protection rating by ENCAP. All 308’s have six airbags fitted as standard; and a seventh driver column or ‘knee’ airbag is available as an option on the XSE and XTE models. ESP is also standard on XSE and XTE models, available as an option on XS versions.

The car has already been successfully launched in Europe, gaining rapid market acceptance and has been praised for its build quality and level of finish.

Even though the car was launched overseas in the last quarter of 2007, over 100,000 cars were produced by year’s end.

Illustrating the success of the new model, the 308 was awarded the 2007 Goldene Lenkrad (Golden Steering Wheel) in Berlin. This prestigious honour has been awarded annually since 1976 by Germany’s national weekly newspaper Bild am Sonntag. All new models launched on the German market over the past twelve months, were first divided into four main categories (small cars, compact, medium / executive and SUVs). Then they were short-listed by the readers of Bild
am Sonntag.

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