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Game: CLC Dream Test Drive - (Global)

July 29th, 2008



"Mercedes-Benz is offering online browsers a chance to race its new CLC-Class coupé around the streets of a virtual London"

The customisable CLC 350 Sport is used which is the flagship model. The player who records the top time over the three summer months will be entered into a prize draw. The overall winner will recieve a real driving experience at Mercedes-Benz World, at Brooklands, Surrey.

The game is developed in conjunction with specialist agencies Team6 and Weapon7 who give an innovative experience of testing the CLC in a way that would not be possible on actual London roads. The game has been personally sent to over 80,000 CLC prospects to make things quite competitive.

Ian Dutfield, Marketing Director Mercedes-Benz Cars says:

“The CLC is attracting a new kind of customer to Mercedes-Benz, so we wanted to promote the range in a new and exciting way. CLC drivers are often choosing their first executive car, and are searching online for information. CLCdreamtestdrive adds an enjoyable element to that investigative process."

“Our online racers can then go on to book a real world test drive with their retailer, or to see the competitive finance rates and strong residual values that make CLC a sound choice whether choosing from the heart or the head.”

The game can be downloaded here: CLC Dream Test Drive

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