HIROSHIMA, Japan—Mazda will present an all-new show car at this year’s Moscow International Automobile Salon. The concept is a sporty, compact crossover SUV designed especially for the Russian market.
The Moscow show car is the latest concept to be developed using the new design direction called Nagare – following in the footsteps of Nagare, Ryuga, Hakaze, Taiki and Furai. Nagare, which means “flow” in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind. The design theme of Mazda’s concept for the 2008 Moscow motor show is “crosswinds”.
Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile market. SUVs are particularly popular in Russia, with a segment share of about 20 percent. Mazda’s latest concept car is designed to appeal particularly to younger SUV owners who have a strong sense of style.
The Moscow show car, the name of which will be announced in due course, again showcases the depth of creativity within Mazda design. In February 2008, the Mazda Design team received the coveted Grand Prix du Design at the Festival Automobile International in Paris.
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