Home > Car Brands > M-N-O > Mazda > RX-8

Mazda Furai Concept and New Mazda RX-8 to Make World Debut

December 12th, 2007


HIROSHIMA, Japan – Mazda Motor Corporation will showcase the world premieres of the Mazda Furai concept vehicle and the heavily revised new Mazda RX-8 sports car at the 2008 North American International Auto Show (NAIAS), to be held in Detroit from Sunday, January 13 through Sunday, January 27, 2008.
All attending media are invited to the company's formal unveiling on the Mazda show stand, scheduled at 13:45 p.m. on Monday, January 14, 2008.

Mazda Furai –‘Sound of the wind’
Mazda will redefine the typical concept car design brief when it unveils the radical Furai environmental racer at the 2008 North American International Auto Show in January.

The Furai concept is the fifth concept in Mazda’s award-winning Nagare ‘Flow’ series. It is more than just a design study – it is the physical embodiment of Mazda’s Zoom-Zoom DNA in its purest form. The Furai is a concept car that was born and bred for the racetrack.

Inspired by the fact that, on any given weekend, there are more Mazdas and Mazda-powered cars road-raced in the United States than any other brand, the Mazda Furai is the sort of car that could only come from a company that incorporates the “Soul of a Sports Car” into everything it builds, but with an eye toward the future and the environment through the use of ethanol (E100)produced by British Petroleum (BP).
Furai takes Mazda’s unique Nagare (Japanese for “flow”) design language a step further as it is translated into a concept car based on an American Le Mans Series (ALMS) racing car. The car utilises the Courage C65 chassis the company campaigned in the ALMS series only two seasons ago, and the 450-hp three-rotor rotary engine that distinguishes it from anything else on the track.
Says Franz von Holzhausen, Mazda’s North American director of design, “Furai purposely blurs boundaries that have traditionally distinguished street cars from track cars. Historically, there has been a gap between single-purpose racecars and street-legal models — commonly called supercars — that emulate the real racers on the road. Furai bridges that gap like no car has ever done before.”
Mazda’s critically acclaimed Nagare design language describes the flow of water, air, people or things moving in one direction. Mazda Nagare is flow, with an insightful and spirited styling, which, in Mazda Furai, invokes a raw, unfettered desire to possess everything this car represents.

New Mazda RX-8
Sporting a freshened design, improved handing, acceleration, quality and features, the new Mazda RX-8 continues to be a “Sports Car like no other,” and shows that the rotary engine is still an important part of Mazda’s future.
Since its launch in 2003, the Mazda RX-8 has been hailed as a genuine sports car, but with a totally new, four-door, four-seat format that delivers sports car values, passenger comfort and driving pleasure. Powered by the world’s only mass-produced rotary engine, RX-8 is the spiritual successor to the 1967 Cosmo 110S, the world’s first twin-rotor production car. With almost two-million rotary engines sold, and the company’s legendary win at the 1991 24 Hours of Le Mans – the only Japanese brand to ever win the endurance racing classic – the rotary engine is the sole preserve of Mazda.

Mazda Taiki
Making its North American debut, the first time it has been shown outside of Japan where it was hailed as the “Concept of the Show” by a major enthusiast publication at this year’s Tokyo Motor Show, Mazda is eager to show the Mazda Taiki alongside the all-new Mazda Furai.
While Taiki is significant as the fourth of the Nagare-inspired concepts in the series, it is also the third rotary-powered car that will be debuted on the Mazda stand. Mazda is committed to the current and future development and production of the rotary engine, as well as pursuing multiple fuel strategies under its Sustainable Zoom-Zoom plan.
The challenge to create "a design that visually expresses the flow of air" was inspired by the image of a pair of Hagoromo – the flowing robes that enable a celestial maiden to fly in Japanese legend – floating down from the sky. Inspired by Japanese koinobori – the decorative "climbing carp streamers"– the notion of creating an Air-tube became the concept word for the interior design. In accordance, from the dashboard and seats down to the door trim, the interior space creates the dynamic sensation that the flow of the wind is being visually depicted.

Major Exhibits on stand

Reference exhibits

Concept vehicles





Mazda Furai (World Premiere)

Mazda Taiki (North American Premiere)

Mazda5 Hydrogen RE Hybrid
(North American Premiere)

Scheduled for sale

New Mazda RX-8 (World Premiere)

Technical exhibits







MZI3.7 V6 engine cutaway model

RENESIS engine cutaway model

Next Generation I-4 Direct Injection gasoline engine cutaway model

Next Generation Clean Diesel engine cutaway model

Next Generation RENESIS (Rotary Engine 16X) engine cutaway model

Models currently on the market

Mazda CX-7, Mazda CX-9, Mazda MX-5 PRHT, Mazda6, Mazda3, Mazdaspeed3, Mazda5, Mazda Tribute

  • Print this article!
  • E-mail this story to a friend!
  • Digg
  • Yahoo! Buzz
  • TwitThis
  • Technorati
  • del.icio.us
  • Propeller
  • StumbleUpon
  • Reddit
  • Mixx
  • Facebook

Leave a comment