Three new SOUL concept cars to be unveiled by Kia at the Geneva Motor Show on 4 March will reveal a whole new 'fun' side to the Korean brand. The trio are closely related to a forthcoming production model which will defy classification, instead encouraging Kia customers to build an emotional bond with their new car.
The SOUL concepts highlight 'the world of possibilities' for accessorising, customising and personalising that will be opened to future Kia customers by the new model with its special appeal to the young-at-heart - whatever their age!
The SOUL Burner (shown in the attached photo) is the 'bad boy' of the trio, complete with satin black finish and dragon tattoos.
For those attending the 2008 Geneva Motor Show, the Kia Motors Corporation press conference will be staged at 12:30pm in Hall 5 of Palexpo on 4 March 2008.
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