Kia is previewing the forthcoming Rondo at the 2007 Australian International Motor Show in response to a new segment dawning in the Australian car market - the "crossover".
Crossover vehicles can be part-SUV, part-MPV, part-wagon and part-hatch and they suit the needs of "transitionals", people who are entering a new stage in their lives and want a new type of car to match their changing needs.
"Rondo is a new approach to the crossover segment. No other vehicle has quite the same configuration of seats, doors and body style," said Richard Grant, national marketing manager for Kia Motors Australia. "It combines the benefits of four conventional segments in one package."
Rondo"s high ride height, good visibility, functionality and adaptability deliver that sense of being "above the traffic" that many drivers find so appealing in SUVs.
Its individual looks and style, a compact and manoeuverable body shape, good fuel efficiency and safety equipment package echo the features found in the hatchbacks often favoured by younger Australian drivers.
For occasions when five seats just aren"t enough, Rondo offers easy 7-seat flexibility with third row legroom for real people in a spacious, airy and well-equipped passenger compartment.
Finally, when cargo carrying capacity becomes the number one priority, Rondo has the space and functionality of a load-lugging wagon.
With the interior space and flexibility of a 7-seater, a 5-seater or even a 2-seat van, Rondo will be the ultimate Urban Recreation Vehicle.
"Kia has always been a brand that gives owners a little bit more of what they want in a vehicle along with outstanding value," said Mr Grant.
"When Rondo comes to the Australian market next year, I think you"ll find that it"s a great package at a great price. It will continue to not only redefine the Kia brand, but also set the benchmark for the new crossover segment."
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