The new XF is a milestone for Jaguar. In every respect it signals the future of the marque - and yet it remains true to the essence of what has always made great Jaguars the cars they are.
The new XF is more than just a strikingly beautiful Jaguar. It also appeals from a rational perspective to buyers of all ages who expect value for money, even from a luxury marque. XF pricing will be extremely competitive throughout the range, in spite of rich standard feature specifications and extensive use of advanced technologies.
As one of the most visually striking, technically sophisticated and driver-oriented saloon cars that the company has ever produced, the XF is synonymous with the forward-looking focus that now defines the Jaguar brand. Its design language is entirely new, its performance and dynamic flavour support - even eclipse - its sporting looks, and intelligent use of advanced technology and innovative control interfaces set the XF far apart from any other premium sports saloon. This is the future, now.
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