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New Audi A4 on the Runway to Launch

February 21st, 2008


The all-new sporty and elegantly-designed Audi A4 sedan will be a major highlight for customers at the Melbourne International Motor Show 2008.

This brand new, latest-generation vehicle is about to be launched Down Under and is expected to boost the profile of Audi in Australia in its segment thanks to its winning combination of stylish design, strong performance and larger, wider, more dynamic appearance. It comes with an excellent pedigree and portrays the values of the Audi brand – sporty, sophisticated and progressive – to perfection.

It is bulging with top-of-the-line features and options including Audi drive select, daytime running lights and adaptive cruise control. It is dynamic and precise to drive and boasts powerful engines with systematic reductions in fuel consumption.

The new Audi A4 will be launched in Australia in late April 2008. The Melbourne International Motor Show marks the official start of sales for this popular model. Audi Australia expects to sell approximately 2,500 vehicles in 2008.

The car will be launched with the following engine variants and pricing:

1.8 TFSI manual RRP $50,900
1.8 TFSI multitronic RRP $53,500
2.0 TDI multitronic RRP $54,900
3.2 FSI quattro tiptronic RRP $88,500

A 2.7-litre TDI multitronic, priced at $67,900 will follow in May/June.

A ‘typical’ Audi A4 customer is aged between 30 and 54 years, with a social and active lifestyle. He/she is successful, with a young family, and likely to be in a management role with an interest in design, technology and computing.

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