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New Audi A4 Takes Centre Stage in Brisbane

February 1st, 2008


The all new Audi A4 took centre stage at the 2008 Brisbane International Motor Show on Friday 1 February 2008.

Australian swimming sensation and Audi Ambassador, Libby Lenton, joined Audi’s managing director, Joerg Hofmann, to unveil the all new sedan for the first time in QLD.

The most-important new model for Australia’s fastest-growing German luxury brand, the new A4 will be officially launched in April 2008 and will account for around 45 percent of vehicle sales.

The latest generation Audi A4 is new from the ground up and takes up the mantle of sportiest saloon in the midsize category thanks to its winning combination of sharp design, exceptional engineering and an efficient, yet sporty engine line up.

Official pricing and specification for Australian vehicles is yet to be announced however Audi Australia’s managing director, Mr Joerg Hofmann, says the new A4 will cement Audi’s reputation for strong performance.

“The all new A4 will be a great addition to our range. It offers a superb combination of stylish design, sophisticated technology, precise balance and handling and of course it will offer an excellent alternative for luxury car buyers when it arrives here next year,” Mr Hofmann said.

“We expect the arrival of this new model to continue the exceptional growth to-date of Audi in Australia.”

In Australia, the new A4 will be available with a choice of two petrol and one TDI engine at launch and a starting price of around $50,000 - $55,000 for the A4 1.8 TFSI variant. A sporty 3.2 FSI and fuel-efficient 2.0 TDI will round out the range at launch Down Under. A 2.7 TDI will follow in May 2008.

This latest A4 model boasts expressive design. The highly precise and technical character of its styling clearly confirms Audi’s leading position in this field. Compared with the previous model, the designers have altered the proportions to create a new, sporty impression. The front overhang is shorter, the bonnet and wheelbase distinctly longer.

At an overall length of 4.70 metres, the new A4 is larger and wider than before with a substantial, powerful road presence.

Its body is significantly more rigid and safer than the previous model, and also distinctly lighter, thanks to intelligent weight-saving.

Inside the new A4, the ambience is spacious and full of light, as would be expected in a much larger model. It embodies the traditional Audi strengths including a distinguished appearance, no-compromise high-quality workmanship with close attention to detail and logical, intuitive controls.

In the safety area too, the brand sets new standards: the airbags and seat belt force limiters work together even more effectively to protect the occupants better than ever before.

Importantly, the engines use distinctly less fuel than the corresponding units in the previous model. Fuel consumption has been lowered by an average of 13 percent for the petrol engines and six percent for the TDI units.

Arriving in Australian showrooms in April 2008, the all new A4 headlines an impressive array of new Audi models on display, including the new A5 and S5 Coupe models, and the recently-released R8 sportscar.

The powerful 3.2 FSI quattro A4 will be on display at the Brisbane International Motor Show from 1 February 2008.

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